MUSCAT : As the global population expands and urbanisation intensifies, the agricultural sector encounters significant and unparalleled challenges. An efficient and sustainable solution that is becoming widely popular is vertical farming, which brings a paradigm shift in agriculture worldwide. In Oman, Trufud is championing the vertical farming revolution to the Sultanate’s food security as well as providing consumers with farm fresh produce.
An Omani brand, Trufud is quickly making strides in the local agriculture scene with its steadfast dedication to pioneering vertical farming in the country. As a brand deeply rooted in Oman’s rich heritage, Trufud epitomises the principle of “Made in Oman,” reflecting the nation’s commitment to quality and sustainability.
Vertical farming represents a paradigm shift in agriculture, utilising innovative techniques to grow crops in vertically stacked layers, in controlled indoor environments. This method not only maximises space but also reduces water usage and eliminates the need for harmful pesticides. By bringing food production closer to urban centres, vertical farming minimises transportation costs and carbon footprint, paving the way for a more sustainable future.
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“At Trufud, we believe that the future of agriculture lies in sustainable practices that not only feed our growing population but also protect our planet,” says Dr. Aadil Alexander, Managing Partner, Trufud. “Vertical farming is not just a trend; it is a necessary evolution in how we approach food production. By harnessing technology and innovation, we can create a system that is both efficient and environmentally responsible.”
At the core of Trufud’s mission lies an ardent passion for showcasing the unique tastes and high-quality ingredients that Oman has to offer. Trufud currently produces over 15 varieties of fresh products that include herbs, salad greens and vegetables. The company is committed to introducing cleaner, greener and locally-grown produce.
“By purchasing locally, we not only bolster our economy but also invest in the health of our planet. This initiative represents a significant step towards ensuring that fresh, homegrown produce is available to all, while simultaneously promoting a culture of sustainability,” adds Dr. Aadil Alexander.
Trufud products currently retail at all outlets of Al Fair, Sultan Centre, Spinneys and on Talabat.
