MUSCAT: Amouage, the independent Omani High Perfumery House, reported continued strong performance, with 2024 third-quarter sales momentum further accelerating at +33%, bringing the total growth in the first nine months of 2024 to +27%.

The outstanding performance was achieved through double-digit growth across all geographies and channels and reflects the continued momentum of the House behind its dynamic creative vision, sustained desirability and investment in the excellence of its craftsmanship, which has proven to be key in overcoming the turbulence of the luxury market.

Solid third-quarter results showcase the demand for Amouage iconic fragrances, with the top 5 creations: Guidance, Interlude, Reflection, Purpose and Honour, all growing above +20%. Guidance, Amouage’s current global most-loved creation,specifically grew by +245%, expanding world-wide through high-profile takeovers in key cities around the world and the introduction of Guidance 46 Exceptional Extrait. The Secret Garden Collection sales quadrupled (+335%) due to the relaunch and revamp of the collection while the Exceptional Extraits sales tripled (+204%) underscoring the steady demand for high-concentration, high-value perfumes.

Amouage also witnessed continued robust sales revenue growth across geographies and channels. Despite the more complex economic and geopolitical context the world is observing, Amouage boutiques sales grew by +30%, like-for-like e-Commerce sales gew by +57% and Travel Retail by +51%. Meanwhile, sales in the Americas increased by +50% and the Asia Pacific (APAC) region by +39%, a testament to the global demand of Amoauge creations.

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