MUSCAT : As the eagerly awaited Paris Games approach, Chery is gearing up to join athletes in celebrating this historic event. To mark the occasion, Chery has meticulously planned five major activities designed to infuse the sports festival with even more enthusiasm and vitality.

Paris is set to witness a unique spectacle as Chery showcases its star models, the Tiggo 7 and Tiggo 8, in a grand champion parade. These vehicles will act as moving emissaries, inviting global audiences to experience Chery’s innovative spirit and exceptional craftsmanship. The parade will traverse Paris’s iconic landmarks and renowned attractions, with Chery eager to share this journey with every consumer and continue to deliver unforgettable driving experiences in the future.

Chery will also host a special landmark illumination event worldwide. This initiative extends Chery’s brand footprint globally and builds bridges between different cultures. The event will illuminate landmark buildings or large screens in Kazakhstan, Uzbekistan, Iraq, the Philippines and South Africa. As the event progresses, the spotlight will shift to Paris, where Chery’s light will shine on the city’s famous landmarks. This global lighting event aims to share Chery’s honour and joy with audiences worldwide and we look forward to witnessing more remarkable moments at the Paris Games.

On the evening of July 28, Chery will invite loyal customers to join the Paris Brand Night as esteemed Chery Honorary Partners for an elegant and memorable evening at the Perruche restaurant in Paris. Attendees will enjoy gourmet cuisine and have the opportunity to connect with Chery’s senior executives and fellow enthusiasts, sharing vehicle experiences, life insights and future aspirations. The evening will feature live performances by special guest artists, who will share their creative inspirations and artistic insights. This event promises to be a celebration of fine dining, art and brand engagement, offering a valuable opportunity to deepen connections with the Chery brand.

Chery is offering owners an exclusive opportunity to experience the atmosphere of the Paris Games. The company has organized a special on-site viewing event, allowing fortunate owners to witness the excitement and glory of the Games up close. This initiative provides a unique chance for owners to immerse themselves in the thrilling atmosphere of the Games.

The Tiggo 7 and Tiggo 8 will embark on a spectacular tour through South France from Paris to Nice. During this tour, these two star models will feature a series of displays and offline interactions along the route. This tour not only showcases Chery’s quality and performance but also represents a beautiful fusion of Eastern and Western cultures and artistic styles. It serves as a window for friends worldwide to gain a deeper understanding of Chery and experience the charm of its brand.

Chery’s journey with athletes to Paris is not merely participation in a sports event but also a global dissemination of brand culture. Chery’s five major activities will unfold as the Paris Games approach, eagerly awaiting worldwide attention and participation.

Kantar and Google jointly released the 2023 Chinese Global Brand Builders. Chery is ranked as the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Chery Automobile secured the first spot among all Chinese automotive brands in J.D. Power 2023 China Initial Quality StudySM (IQS). For more details please visit https://china.jdpower.com/press-release/2023-IQS

In Oman, Chery vehicles are distributed by Saud Bahwan Group. For the latest Press Releases, Test Drive requests and more, please visit www.chery.om, www.youtube.com/@OmanChery, www.facebook.com/CheryAutoOman, and www.instagram.com/cheryoman. For any further details & to ascertain the availability of stocks, please visit the Chery Showroom at Wattayah, Al Hail, Sohar and the soon to open Chery showroom in Salalah.