MUSCAT : Al Jenaibi International Automobiles, the official importer of BMW Group vehicles in Oman, has unveiled the all-new MINI Countryman. The much-anticipated 2024 model, with its innovative design overhaul and cutting-edge technology, sets the benchmark for compact crossovers with an eye towards the future.

The heart of the new the all new MINI Countryman beats with a choice of powerful and efficient petrol engines, tailored to deliver an unmatched blend of excitement and efficiency. The lineup includes the front-wheel-drive MINI Countryman C, the all-wheel-drive S ALL4, and the high-octane JCW ALL4 variant. These models boast engines ranging from a dynamic 1.5-litre turbo-petrol with 167 bhp to a robust 2.0-litre turbo-petrol, culminating in the JCW’s breathtaking 296 bhp and 400 NM of torque, sprinting from 0-100 kmph in just 4.5 seconds.

Labelled “Charismatic Simplicity,” the 2024 MINI Countryman pioneers a new design language that is bold, modern, digital, and unmistakeably MINI. This philosophy is a harmonious blend of futuristic interiors and retro exteriors, celebrating MINI’s storied heritage while propelling it into the future. Characterised by upright proportions, a distinctive octagonal radiator grille, and a sculptural bonnet – among other elements – it embodies MINI’s adventurous spirit and emphasises a fun driving and user experience.

The exterior is all about expressive minimalism with its distinctive silhouette, highlighting MINI’s iconic design language. The clear-cut surfaces, wider wheel arches and slightly curved roof seamlessly transition into the C-pillar in a trim-specific shape, and the characteristic circumferential Black Band.

The interior of the Countryman, meanwhile, takes a leap into the future, featuring innovative materials such as recycled polyester – in the form of a high-quality 2D knit surfaces – for a homely, feel-good atmosphere. A completely revised dashboard, state-of-the-art 9.4-inch touchscreen infotainment system, the MINI Interaction Unit featuring a high-resolution OLED display and the intuitive MINI Operating System 9 complete the picture.

“We are excited to share the latest chapter in MINI’s storied legacy with our customers in Oman. We’re sure that all our MINI fans – past, present and future – will find it as exciting to drive as it is to behold, with its brave new design and powerful engine line-up,” said Rachid Zamani, Managing Director of Al Jenaibi International Automobiles.

“The all-new 2024 MINI Countryman truly and stylishly captures the adventurous, edgy spirit of the brand, not to mention it is the ideal vehicle to explore the diverse landscapes of the Sultanate. The crossover is perfect to navigate the winding roads that meander through the country, leading into scenic wadis, majestic mountains and the long coastline with numerous stunning beaches.”

The 2024 MINI Countryman doesn’t just stop at aesthetics: the look is complemented by the tech, packing in advanced features and specifications designed to elevate the driving experience, including the MINI Experience Modes and an expanded suite of driving assistant systems. These include Automatic Active Cruise Control, Steering and Lane Assistant, and a new Trailer Assistant for ease of manoeuvring. The Parking Assistant Professional even allows for smartphone-controlled parking manoeuvres.

The allnew MINI Countryman is also underpinned by sustainability, with the recycled polyester interior surfaces not only reducing CO2 emissions along the value chain but also using less water in production.

The launch of the 2024 MINI Countryman opens a new chapter in MINI’s legacy, blending tradition with forward-thinking to create a vehicle that’s as exciting to drive as it is to behold.