RIYADH : Great Wall Motors (GWM) excelled at the Riyadh Auto Show, showcasing its upward trend in the Middle East, new energy brand image, and forward-looking layout in future mobility technology. The event featured star models from HAVAL, TANK, ORA, and POER, and received strong recognition from local partners, investors, and users.

At the show, GWM Vice President Parker Shi detailed the implementation of the “ONE GWM” brand strategy in the Middle East. This strategy combines “globalization” and “localization” to improve GWM’s international competitiveness. Deeply rooted in the region for 26 years, “ONE GWM” will create a more focused brand with efficient touchpoints and a unified image.

The show saw the unveiling of new energy models like the TANK 300, TANK 500, and ORA 03. This lineup demonstrates GWM’s leading strength in intelligent new energy products and solidifies its position in the international market.

Over 30 dealer representatives from Saudi Arabia, UAE, Kuwait, Bahrain, and Oman gathered at the GWM booth and attended the first dealer regional annual conference in the Middle East. GWM shared its brand strategy, new energy, intelligent technology, forest ecosystem layout, and long-term strategic planning for the region. This meeting signifies GWM’s commitment to accelerating its expansion in the Middle East and marks an important milestone in its global business development.

Always focusing on long-term construction, GWM’s globalization is also a highly localized development process. Since its export to the Middle East in 1997, GWM has embarked on the globalization journey. The Middle East market is the starting point for GWM’s long-term commitment to internationalization and a hotspot of future growth. Looking ahead, GWM will work together with global partners to promote the overseas realization of its full value industry chain and build the global influence of the GWM brand.

OTE Group, the exclusive distributor of GWM in Oman, has an extensive and diverse business portfolio which encompasses global automotive brands, auto ancillaries, electronics, home appliances, manufacturing, financing & training institutes. The Group has a global presence in 15 business verticals with over 30 companies. Privately owned corporation with well-established credentials, has over 2000 employees and boasts of a wide network in Oman with over 200 customer touchpoints.

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