MUSCAT: Jotun Paints Middle East has revealed a specially curated installation, the “Colour Pavilion”, at Oman’s Water-front business and leisure destination. From 26 February to 9 March, residents and visitors are invited to visit the colourful structure representing a larger-than-life swatch showcasing Jotun’s Global Colour Card for 2023, Stories.

The multicoloured installation, which has previously popped up in creative hubs across the region, including Dubai’s Al Serkal Avenue and Design District, and Riyadh’s, King Abdullah Financial District, captures the 21 shades featured in the Stories colour card. A palette of expressive, hopeful shades, each colour has been purposely designed to inspire a creative ambience in our homes. Timeless and not trend driven, but chosen for their positivity, honesty and versatility. In their unique way, they introduce an element of joy into the home.

Of the 21 shades featured in this year’s Colour Card, nine are new to the Jotun collection. Jotun’s dedicated colour technology lab in close collaboration with Global Colour Manager Lisbeth Larsen and her team, created and developed a unique palette of colours ranging from smooth warming neutrals to natural, calming greens and rich, statement reds. 

The three colour themes are:

1) SERENE PRESENCE 

– Slow, soothing colours, soft pastels and healing greens

Focused on minimalism and simplicity, this palette has been designed for cleansed, clutter-free lifestyles. Colours are soft, gentle, and meditative, creating a pared-back spa-like atmosphere that helps you focus and keeps you centered.

“The home should be a place of healing,’ Larsen says. ‘A sanctuary where the mind feels at ease and the soul is lifted. Colour plays a powerful role in this sensory landscape, setting the mood, bringing us joy.”

JOTUN 7038 Dusk Green – gentle, subdued green to restore balance and calm

JOTUN 8087 Spring Air – a pleasant, fresh greenish yellow for airy atmospheres

JOTUN 1931 Cashew – the perfect base colour for bright, timeless homes

JOTUN 1520 Cheerful Peach – a soft, peachy shade that encourages a delicious play of light

JOTUN 2489 Bella – a joyful, mood-lifting orange that brings a beautiful glow

JOTUN 20186 Lavender Touch – an adaptable misty purple that calms and soothes

JOTUN 10678 Space – light, warm beige with both confidence and discretion

2) NATURALLY GROUNDED

– warm earth tones, muted greens, soft yellows, and oranges

The colours in this palette connect us to the natural world, celebrating rustic lifestyles, crafted artefacts, and the beauty and character of imperfection. These calming landscape shades are ideal for giving interiors a farmhouse-chic aesthetic – or bringing a touch of countryside into the heart of the city.

“Nature is an inherently calming influence,” Larsen notes. “In even the most buzzing city, we can still create spaces that conjure the peace of the natural world and the refreshing simplicity of rustic life.”

JOTUN 8575 Natural Green – a forest-inspired shade with a calming, grounding effect

JOTUN 8183 Herb Garden – fresh and invigorating green for an uplifting feeling of space

JOTUN 1109 Mediterranean Olive – a golden touch, imbuing the space with natural warmth

JOTUN 1276 Soft – A golden, light-toned neutral for a softer the ambience

JOTUN 11012 Rustic Brown – truly timeless and endlessly versatile, a rustic earthy tone

JOTUN 12123 Contemporary White – modern, everyday white – ideal for smooth transitions

JOTUN 1536 Burnt Ochre – a warm, burnt hue that envelops and surprises

3)  CURATED LIVING

– sophisticated reds, gallery-style naturals, blue accents 

A balanced and curated combination of nostalgic tones and contemporary colours, this timeless palette is perfect for cultivating a home-as-art-gallery feel. It’s a confident blend of tradition and modernity conducive to truly personal creative expression.

“Our aim with this palette was to channel the comfort of nostalgia, without getting stuck in the past,” Larsen says. “By combining some antique touches with a modern sensibility, we’ve created an artistic and sophisticated family of colours.”

JOTUN 20208 Poetry Red – elegant and confident with a whisper of nostalgia

JOTUN 2951 Sophisticated Red – the deep, refined fusion of velvet and burgundy

JOTUN 20207 Statement Red – a head-turning feature colour with a story to tell

JOTUN 12080 Soft Radiance – a generous golden tone to flood the room with light

JOTUN 0486 Early Rain – a timeless white tone for a light and airy atmosphere

JOTUN 10430 Soft Savanna – a subdued golden brown, evoking a beautiful landscape

JOTUN 5530 Collected Blue – a thoughtful and composed blue with an aura of timelessness

Stories: 

Colour Design by Jotun is styled by Oslo-based creative studio Kråkvik & D’Orazio, Jotun’s long-standing collaborators, who have brought each theme vividly to life. The collection is now available in Jotun stores across the Middle East.