MUSCAT : Dhofar Automotive recently organised a driving experience for its customers to showcase its all-new Jeep Grand Cherokee L in Hawana Salalah alongside carnival activities. During this test drive, the latest updates and features of the Jeep brand were displayed as well as its various models, renowned for its superior capabilities and outstanding performance, no matter the terrain. Attendees were also given the opportunity to view the all-new Jeep Grand Cherokee L first-hand, one of the latest models of Jeep, through test drives that were a part of the event. In addition, representatives of the Dhofar Automotive sales team were present to answer the attendees’ enquiries. The event and driving experiences of the new Jeep model received widespread acclaim.
The interior and exterior of the newest model are designed and engineered to deliver an unmatched combination of even more legendary 4×4 capabilities, superior on-road enhancements, premium styling and impressive craftsmanship. It also hosts a myriad of advanced safety and technology features.
Commenting on the organisation of the driving experiences for the new Jeep Grand Cherokee L, Hatem El-Naggar, General Manager at Dhofar Automotive, said, “Jeep models have won the confidence of everyone across all the governorates of the Sultanate. We, at Dhofar Automotive, are proud of our growing base of our customers. Through this event at the Hawana Salalah, we can reinforce our relationship with our customers, introduce them to new models and features while simultaneously keeping pace with their dynamic demands so that we can continue to serve them better. This is a positive reflection in enhancing our successes at Dhofar Automotive, with a focus on achieving the company’s goals and always keeping a high level of customer service at the forefront. The new Jeep Grand Cherokee L saw huge interest from everyone who attended, since its boasts of unmated off-road capability with a refined driving experience on paved roads. Even more so, for the first time in the history of the brand, this model includes a third row of seats and spaciousness for seven passengers.”
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“Since its first launch, thirty years ago, the Jeep Grand Cherokee has been one of the most preferred vehicles in Oman and continues to be the best-selling SUV in the range of models we offer. The design of the new model is based on a survey conducted for Jeep customers around the world, thus meeting the requirements of our most loyal customers. The launch of the Grand Cherokee L will undoubtedly contribute to enhancing the presence of the Jeep brand in the local market. It will also play an integral role in placing us in a sector-leading position, with a model that perfectly combines practicality and luxury,” he added.
The average price for the all-new Jeep Grand Cherokee L ranges between OMR 21,588 and OMR 29,100 Inclusive of -VAT, with a wide lineup that includes V6/V8 engines and 4 trims including premium and luxury versions. It is available in five different varients, namely Laredo, Limited, Overland, Summit and Summit Reserve.
In the Sultanate, Jeep, Chrysler, Dodge, Fiat, Alfa Romeo, and RAM models are available at Dhofar Automotive showrooms with different equipment classes.