MUSCAT : Malabar Gold & Diamonds, the leading jewellery retailer globally with a strong retail network of over 260 outlets spread across 10 countries has announced its decision to contribute 1,00,000 free Covid-19 vaccines in India. This will be used for inoculating those most vulnerable to the disease in the society with limited access to the vaccine, jewellery artisans, employees, investors, and their dependents. This initiative is part of a series of activities to strengthen the brand’s CSR initiatives during the Covid-19 pandemic and follows the Indian Government’s decision to liberalize the vaccination drive.
‘As India is battling a resurgent wave of Covid-19 cases, getting vaccinated is very important. This initiative is the first step in our contribution to the national vaccination drive. We will use our services and infrastructure to reach out and vaccinate those most vulnerable to the disease. This includes the elderly and those with chronic illnesses, who will be identified through charitable associations and likeminded organizations’, said Mr. M P Ahammed, Chairman, Malabar Group. He also said that the Malabar Group will do everything within its capability to safeguard and protect its team members, partner networks and society at large.
Malabar Gold & Diamonds has always gone an extra mile to serve as a role model in their respective industry and lead by example, as part of which the group will also support the vaccination drive within the broader community by identifying those most vulnerable to the disease through charitable associations and likeminded organizations. The vaccination drive will be held at both the company premises and through tie-ups with leading hospitals using WHO approved vaccines.
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In addition to contributing free vaccines, Malabar Gold & Diamonds is also taking several initiatives to support the vaccination drive, which includes educating employees about the importance of getting vaccinated and following the safety protocol, addressing their concerns, sharing information to help simplify and navigate the vaccination process etc.
Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business. The group is always proactive when it comes to CSR activities right from the inception. The organization has kept aside 5% of its profit for the CSR activities in all the regions that they operate.