MUSCAT: As the Sultanate of Oman gears up to celebrate its 56th National Day, LuLu Hypermarket has transformed its outlets across the country into vibrant centres of national pride, bringing together cultural heritage, community spirit and festive savings under one roof.

The celebrations were inaugurated on 12 November by Eng. Khalid bin Salim Al Qasabi, Director General of Industry at the Ministry of Commerce, Industry and Investment Promotion – Oman, senior management and employees of the LuLu Group, and shoppers. The programme will continue across all LuLu outlets in Oman until 21 November.

At the heart of the programme is a celebration of Omani heritage. Staying true to the traditions of the Sultanate, LuLu has curated a line-up of experiences designed to bring families together. Visitors can enjoy traditional Omani musical performances, children’s dance shows and a ceremonial cake-cutting, set against displays of khanjars, handcrafted local pottery and festive lighting that reflect the nation’s cultural identity.

Championing local enterprise and reinforcing its commitment to domestic industry, LuLu has launched the ‘Made in Oman’ campaign, which gives small and medium-sized enterprises (SMEs) a valuable platform to showcase their products to a wide base of shoppers. By placing Omani-made goods at the centre of the shopping experience, the initiative directly supports local businesses and contributes to the Sultanate’s economic diversification goals under Oman Vision 2040.

Delivering festive value for every household, a National Day promotional campaign offers substantial discounts on groceries, fresh food and household essentials, including a wide range of local products, as well as 20% off traditional Omani garments such as dishdashas for men and abayas for women. Members of the LuLu Happiness loyalty programme can also enjoy exclusive bundle offers and festive rewards throughout the holiday period.

The in-store programme has been timed to let customers shop for the occasion in comfort, from festive décor and gifting essentials to everyday groceries. The celebrations also reflect LuLu’s long-standing role as a neighbourhood retailer that takes part in the life of the communities it serves, welcoming citizens and residents of all backgrounds to share in the spirit of the season.

Speaking on the occasion, Shabeer K.A, Director, LuLu Oman, said: “This is a proud occasion that celebrates the heritage, culture, history and remarkable achievements of the Sultanate. On this day, LuLu Hypermarket extends its heartfelt congratulations and warmest wishes for continued prosperity to His Majesty Sultan Haitham bin Tarik, and to the citizens and residents of this great nation.”

He added: “We have planned a celebration that combines a grand inauguration, the best offers across all categories, and traditional performances and activities for families and communities in every outlet. Through the ‘Made in Oman’ campaign, we are also promoting Omani-made products, supporting economic diversification under Oman Vision 2040 and building consumer pride in local manufacturing. Above all, we hope the festivities strengthen national pride, unity and togetherness, while creating memorable moments for everyone.”

The National Day festivities and special promotions are now under way at all LuLu Hypermarket branches across Oman.