MUSCAT: His Majesty Sultan Haitham bin Tarik Al Said sought for women to actively participate in realizing the aspirations of Oman Vision 2040. Her Highness Ahad bint Abdullah bin Hamad Al Busaidiyah, on National Women’s Day in October 2020, called upon Omani women to efficiently participate in the nation building process. Dr. Amaal Rashid Al Abrawi needed no further inspiration and motivation.

Dr. Amaal has been a restless and energetic entrepreneur. In recent months, witnessing the aggressive rush for businesses from all sectors to participate in the digital industrial revolution, Dr. Amaal has been strategizing FalhaInvest’s growth as an innovative and leading technology business in Oman, bringing best-of-class solutions to Oman. She is a firm believer in Oman’s strong advantage in having well-educated and talented young professionals. She is convinced Oman has tremendous potential and ability to match up to the advancements of other GCC countries, She was determined to create an organization that rightfully gains visibility and recognition as a respected, leading and reputed name from Oman.

Among Dr. Amaal’s priorities was to identify a reliable and visionary team of experienced professionals who could share her passion and vision to create a world-class organization. After much deliberation and extensive search for suitable partners, Dr. Amaal’s FalhaInvest announced its intention to partner with Konsultera Solutions Private Limited.

Konsultera, founded by accomplished senior and top management veterans from globally renowned organizations in the risk, data, information, credit bureau, legal & compliance and technology businesses, is a fast-growing name in Artificial Intelligence, Machine Learning, Big Data and Analytics solutions. Konsultera has grown at an annual rate of almost 70% in the last 5 years and has clients that run smart and innovative digital enterprises in financial services, insurance, education, healthcare, legal and surveillance domains.

With entities in India and USA, Konsultera has aggressive plans to grow in the EMEA markets. Mr. Sajeev Kutty, the CEO of Konsultera said ‘Our partnership with FalhaInvest is a strong expression of Konsultera’s conviction of Oman’s 2040 vision and Dr. Amaal’s determination to support Oman’s leading and emerging enterprises in their digital transformation journey. Our team of data scientists and smart developers, guided by experienced leaders, are eagerly looking forward to deliver futuristic solutions and products to Oman in the years to come. We want to play an integral role in capacity building among bright Omani young IT aspirants and professionals.’

Dr. Amaal emphatically says, ‘While organizations rush to transition into mobile applications and digital platforms, critical attention to data, process automation and decisioning efficiencies is where many businesses struggle. Together, FalhaInvest and Konsultera, intends to address these challenges for existing digital initiatives in Oman. We will bring strong Artificial Intelligence capabilities to Oman.

FinTech and HealthTech will be our immediate focus, followed by EdTech and InsurTech. Oman’s banking and non-banking financial services entities have immense potential to bring efficiencies in customer onboarding, increasing personalized services, leveraging internal and external, structured and unstructured data to develop new products for retail and business lending, including for SME and Micro businesses.  The Central Bank of Oman has prioritized the development of Fintech and enhancement of innovation in the financial sector.

I cannot thank Dr. Salim Al Wahaibi, my husband, friend, philosopher and guide for his incredible support and for the pillar of strength he has been. When he launched Sehatek, a telemedicine digital platform, with the blessings of the Oman Technology Fund, he started on his mission to make healthcare reach all in quick, affordable and efficient manner.  As a co-founder of FalhaInvest, his wisdom and assured guidance will be invaluable.

Our effort to create a quality-driven, competitive and reliable organization crossed a significant mile-stone with our partnership with Konsultera.’