MUSCAT :The Alizz Islamic Bank 50^th National Day Video ‘Haitham Alizz’ recently went viral and was well received by the public. The video has seen over 182,000 views and counting. The bank continues to be a powerhouse and a leader amongst local financial institutions on the various social media platforms. Reflecting its commitment to provide a world-class customer experience, Alizz Islamic Bank has risen to become one of the Sultanate’s most popular brands across the various social media platforms. 

With a strong belief in the power of social media to improve customer service, Alizz Islamic Bank continues to significantly enhance its overall social Media presence regularyly. In addition to being the first and only Islamic Bank in Oman to achieve the prestigious milestone of 100,000 Facebook likes the bank was the first Islamic Bank in Oman to cross the milestones of 10,000, 20,000, 30,000, 40,000 and 50,000 followers on Instagram. Alizz Islamic Bank is now the 2nd most followed bank in Oman, ahead of many of the more established conventional banks. The growth of the banks social media channels have been a testament of its dedication and commitment as an organization towards providing solutions of convenience to customers. By embracing the most popular tools available, Alizz Islamic Bank is leading the charge when it comes to social media innovation in the Sultanate.

“We are extremely proud of the popularity of the Alizz Islamic Bank social media channels and our National Day video going viral is a testament to how the public loves to engage with the bank’s social content. We are dedicated to keeping our customers at the heart of everything we do and engaging with them on their platform of choice. Our social media channels give a sense of community with our social media followers; focusing on engagement and listening to what they want. Alizz Islamic Bank is proud to be at the forefront of digital tool adoption. As people rely more and more on social media to receive information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. Social media enables us to engage with customers more efficiently and with greater precision” said Murtadha Jawad, AGM – Head of Marketing and Corporate Communications

Al Lawati added “Our Social media channels are not just about advertising but rather about creating a connection with our customers and providing them with a plethora of channels to interact with us, as well as provide us with feedback and ask questions. We have the best online response time amongst local banks and this is what sets us apart from others and has been central to our success on every social media platform”

Liked this story? We’ll send you more. Subscribe to TAS newsletter and get stories delivered to your inbox. Click to get started.