MUSCAT: Mercedes-Benz Oman has announced the appointment of Shaun Michael as its new Chief Executive Officer. An industry veteran, Shaun is set to add further momentum to the company’s journey of transformation. Navigating the new normal, he succeeds Lawrence Good to continue to drive the focus on customer experience, and lead Mercedes-Benz Oman into the next phase of its strategic direction.

Shaun said, “I’m delighted to be joining Mercedes-Benz Oman and I’m honoured to be leading a great team that has been the driving force behind the company’s unprecedented growth over almost five decades. Although these are difficult times, there is much to look forward to and I am confident of a promising future, as we continue to push digital innovation, trend-setting vehicles, and customer service second to none in the market”.

With over 28 years premium brand automotive retail experience in Mercedes-Benz, BMW and Audi, Shaun has held a variety of senior roles throughout the industry. Prior to joining Mercedes-Benz Oman, he was Chief Operating Officer at Sandown Motors Mercedes-Benz in South Africa. Thanks to his acute leadership skills, sound business acumen and extensive expertise across multiple disciplines, Sandown Motors achieved record sales results.

Recognised for his ability to rise to new challenges and the ever-changing trends of demanding market conditions, Shaun’s diverse experience and track record of success well-position him for this key role at Mercedes-Benz Oman.

He holds a Business Management Diploma (MAP) from WITS Business School, University of Witwatersrand, and is a graduate of the Executive Development Programme (EDP) at the University of Stellenbosch Business School, both in South Africa.