Auto NewsAutoshow Latest

Wagoneer Returns as Premium Extension of Jeep Brand, Marking the Rebirth of a Premium American Icon

Ultimate Premium SUV Redefined with a New Grand Wagoneer Concept

MUSCAT : An all-new Grand Wagoneer Concept – introduced recently in Detroit – marks the rebirth of a classic and premium American icon, providing a vision of what the modern expression of the original ultimate premium SUV can be.

The stunning and sophisticated Grand Wagoneer Concept’s debut instantly positions the storied Wagoneer name as a premium extension of the Jeep brand. Wagoneer will define “American Premium” while delivering a unique and unprecedented customer experience.

“Our new Grand Wagoneer Concept marks the first step in the rebirth of Wagoneer – a true and rare premium American icon,” said Christian Meunier, Global President of the Jeep brand – FCA. “With the electrification of each Jeep nameplate coming in the next few years and the reintroduction of Wagoneer, we are quickly expanding into new segments and more premium space.”

“Wagoneer is unquestionably rooted in the legendary Jeep brand and its unmatched heritage of leading capability, authenticity and freedom, and its return allows us to expand to a much more premium arena with new levels of design detail, and advanced safety and technology features,” Meunier added. “While Jeep vehicles bring leading capability, efficiency and performance across the mainstream SUV market, Wagoneer will ultimately become a portfolio of vehicles that will once again define ‘American Premium,’ making it the standard of sophistication, authenticity and modern mobility.”

The Grand Wagoneer Concept boasts a wide array of leading-edge premium technology – including an electrified powertrain, sophisticated 4×4 off-road systems, and a first-ever passenger screen in an SUV that is part of and an unmatched selection of upscale, premium interior features.

“For more than a quarter-century, the first Wagoneer and Grand Wagoneer created a new segment for American consumers as the ultimate premium SUV of its day,” Meunier said. “The new Grand Wagoneer Concept is our vision of what a modern expression of this timeless icon can be, and hints at how we will redefine and recreate the benchmark premium SUV.”

Born in America in 1962 for the 1963 model year, Wagoneer was the first four-wheel-drive vehicle mated to an automatic transmission, pioneering the first modern SUV. The 1984 Grand Wagoneer marked the beginning of the premium SUV, giving buyers an unheard-of combination of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios, and added sound insulation, with a dramatic increase in horsepower and torque.

Always at the forefront was a beautifully crafted, stately design that exuded class, elegance and a premium feel. That formula continues with the new Grand Wagoneer Concept.

“The original Grand Wagoneer was the first premium SUV, and its timeless design combined with the soul of Americana helped it achieve an iconic place in many hearts,” said Ralph Gilles, Head of Design – FCA. “The Grand Wagoneer Concept is inspired by the original, but with a modern interpretation of luxury and freedom. We strived to create an elegant design with a timeless silhouette, featuring countless beautifully crafted details that come together to give it an undeniable presence.

“The Grand Wagoneer Concept’s interior is spacious and features premium materials that accentuate our team’s obsession to detail and celebrates American craftsmanship,” Gilles added. “A full digital cockpit takes advantage of leading technologies that are beautifully presented with expansive and easy- to-use screens and limited buttons, allowing the focus to be placed on a pleasant and intuitive experience for the driver and passengers.” With this new Concept, the Grand Wagoneer nameplate features – for the first time ever – a spacious third row.

Production versions of the Wagoneer and Grand Wagoneer are slated to arrive in showrooms next year. They will be reborn in America – in Warren, Mich., near downtown Detroit. As a nod to its manufacturing home and the Brand’s headquarters, the Concept’s full-pane glass roof houses a map showcasing Detroit and the surrounding area.

When the production version of the Grand Wagoneer arrives next year, it will boast leading capability courtesy of three available 4×4 systems and the renowned Quadra-Lift air suspension, premium driving dynamics with an independent front and rear suspension, unmatched towing capability, powerful performance, advanced technology, safety and connectivity, a new level of comfort and overall passenger volume – all wrapped in a stunning, elegant new design.

Liked this story? We’ll send you more. Subscribe to TAS newsletter and get stories delivered to your inbox. Click to get started.

Show More

Related Articles

Covid-19-updates
Close