Muscat: Geely Automobile Holdings Limited (Geely Auto), owner of Volvo, Lotus and London Electric Vehicle Company, continues to be the best selling Chinese automaker in the global market with cumulative sales reaching 1,361,560 units for 2019, a year-on-year increase of 39.3%.
Despite experiencing a setback in the form of a downturn in China’s automotive market, Geely Auto maintained its strategic advancement, actively strengthened its global competitiveness, improved its product lineup, led the industry in high-quality development, and exceeded its annual sales target of 1.36 million units.
Geely’s market share has been growing significantly and last year’s surge in sales helped it retain the title of China’s Sales Champion – a title it has held on to since 2017. The sales rise was due to its new energy vehicles, which sold a total of 113,067 units, equating to a year-on-year increase of 68.6%. Meanwhile, a total of 57,991 vehicles were exported in 2019, a year-on-year increase of 110.6%. Geely Auto has accelerated its expansion in overseas markets and improved its global brand image as a result.
With the launch of the “high-end pure electric brand” Geometry in 2019, Geely Auto Group committed to a three-prong product development strategy through Geely Auto, Lynk & Co, and Geometry. The product matrix of these brands has continued to be upgraded in the direction of high quality, high tech and high value. The launch of a number of new models like the Geometry A, Jiaji MPV, Xingyue Coupe SUV, Lynk & Co 03+ and Boyue PRO, across several market segments saw with the total sales in the segment reaching 709,841 units, accounting for 52.1% of Geely Auto’s total sales for the year. In addition, Geely’s premium brand Lynk & Co sold 10,807 units in December, setting a new monthly record for 2019. Throughout the year, Lynk & Co saw monthly sales of over 10,000 units for five consecutive months. The brand’s cumulative annual sales reached 128,606 units, an increase of 6.4% year-on-year.
Not only have products continued to improve, advancements throughout the Geely Auto ecosystem have helped the company achieve comprehensive high-quality development. For 2020, Geely Auto will push itself further, setting its annual vehicle sales target at 1.41 million cars, a 3.6% increase from 2019.
Speaking on the occasion, An Conghui, President of Geely Holding, as well as CEO and President of Geely Auto Group said, “The global automotive market is facing an unprecedented change not seen in over a century. Challenges and opportunities exist side by side. With the market as the battlefield, Geely Auto will take the user demand as a guide, products as our core, and market share as our goal.” Conghui added, “We will adhere to a high-quality development strategy, maintain our footing on the uncertain road, compete on technology and brand, accelerate our global expansion, push Chinese manufacturing up the global value chain, and raise the level of Chinese auto brand in the world.”
Towell Auto Centre (TAC), the sole distributor of Geely vehicles in the Sultanate of Oman, has built the trust of customers, over the decades. A spokesperson of TAC said, “Geely’s share in the market has been growing steadily over the years thanks to its development strategy and a high quality product lineup. Over 7000 customers in Oman can testify to the fact that Geely is a brand that isn’t just highly affordable but also is one that represents value for money.”
In Oman, Geely is represented by Towell Auto Centre (TAC), known for their tried-and-tested vehicles, prompt service and up to 97% parts availability. With a network of 8 showrooms, 12 service outlets and 10 parts outlets, TAC is one of the leading automobile distributors in the Sultanate of Oman.
Customers can experience the new world of Geely at any one of the TAC showrooms which are open from 8.30 am to 1 pm and a new afternoon timing of 3.30 pm to 7.30 pm, from Saturday to Thursday.