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High-end luxury brand INFINITI registers significant engagement on social media

INFINITI vehicles have found a top spot in the hearts of auto aficionados in Oman.

TAS News Service

info@thearabianstories.com

Sunday, October 6, 2019

MUSCAT: INFINITI Oman, which is ranked among top automotive brands in the social media space in Oman, has recorded impressive statistics on its Facebook and Instagram channels during the last one year. As a high-end luxury car brand with superior performance and technologies, INFINITI vehicles have found a top spot in the hearts of auto aficionados in Oman.

According to stats recorded from July 2018 till August 2019, leading performance-luxury brand INFINITI has reached approximately seven million unique users on Facebook and two million unique users on Instagram. While the content on Facebook was viewed more than eight million times, it was viewed approximately three million times on Instagram.  The total number of interactions on Facebook stood at 294,805 while it was 20,186 on Instagram. 

A senior spokesperson at INFINITI Oman, said, “The impressive social media stats underlines our continuous commitment to customer satisfaction and inspired performance. Through Facebook and Instagram, we engage with present owners and prospective customers on a regular basis. We use social media as part of an integrated strategy to position INFINITI as a leading performance-luxury car brand in Oman and as a high-end luxury car brand with superior performance and technologies.”

“Social media continues to be an integral part of our overall brand strategy. We continue to run innovative social media campaigns focusing on our USPs and class-leading products. In tune with the luxury car brand’s self-styled approach, the Facebook page and Instagram profile focuses on standout design, new innovations and driver-focused performance.”

INFINITI Oman has around 20,000 fans on Facebook while on Instagram it was more than 1,200 followers.

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