Muscat: Mohsin Haider Darwish LLC, the exclusive dealer for Volvo in Oman, is making it even more desirable to own one of the brand’s iconic vehicles in 2019 with the launch of its special saving campaign. As per the innovative promotion, the company will pay the first 3 EMIs for customers, so that they experience the pleasure of driving select new models from the brand’s exquisite range of safe and stylish vehicles in 2019.

Valid until October 22, this stellar campaign offers customers also cash back up to RO 2,000, unlimited mileage warranty of up to five years. The offer also includes 75,000km or five years (whichever is earlier) of free service along with first year free registration and insurance. 

“Our extraordinary vehicles are the epitome of modern intelligence, artistry, luxury, innovation and on road-safety. However, we wanted to elevate the enjoyment of buying a new car in 2019 with this generous offer. Our promise is to deliver ‘The Best or Nothing’ and our latest offer will ensure that customers not only benefit from Volvo’s superior service at the point of sale but also throughout the ownership lifetime with our exceptional aftersales assistance.” commented, Muhammad Faisal Nawaz, Marketing Manager – Volvo Oman.

There is no better time of year to witness the pleasure of driving with Volvo’s cutting-edge technology, safety features and sterling design first-hand. The promotion is valid across all MHD showrooms in Azaiba, Sohar and Salalah.

It is important to note that Volvo Cars has for the first time made its safety knowledge easily accessible in a central digital library which it urges the car industry to use, in the interest of safer roads for all. The gesture symbolizes the company’s philosophy of boosting safety through sharing knowledge that helps saving lives and comes on the sixty-year anniversary of what may have been the most important invention in the history of automotive safety, the three-point safety belt.

Introduced by Volvo Cars in 1959, the three-point safety belt is estimated to have saved over one million lives globally, not just in Volvos but in numerous other cars, thanks to its decision to share the invention in the interest of improving traffic safety. Since then it has continued to prioritise societal progress over financial gain alone.

To celebrate this milestone and to underline that it’s sharing tradition goes beyond patents and physical products, Volvo Cars has also launched Project E.V.A. The initiative embodies and celebrates sixty years’ worth of sharing research into car safety with the world, and also highlights a fundamental issue with inequality in terms of car safety development. Project E.V.A. illustrates, based on Volvo Cars’ own research data as well as several other studies, that women are more at risk for some injuries in a car crash. Differences in for example anatomy and neck strength between the average man and woman mean that women are more likely to suffer from whiplash injuries.

The idea of prioritising societal progress still drives Volvo Cars’ safety development work. It develops new technology to not only meet safety standards or pass regulatory tests, but because its own research data, based on a close analysis of tens of thousands of real-life accidents, show where safety can be improved.

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