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The new game-changing Nissan Maxima launched in Oman

The new 2019 Maxima is a modern and charismatic vehicle over-delivering on the fundamentals.

TAS News Service

info@thearabianstories.com

Monday, September 9, 2019

Muscat: Suhail Bahwan Automobiles, the exclusive distributors of Nissan vehicles in Oman unveiled the new game-changing Nissan Maxima 2019. With a V-motion-inspired exterior, new wheel designs and a refined interior, the new Maxima is all set to deliver a brilliant tech-powered performance on roads.

The new 2019 Maxima is a modern and charismatic vehicle over-delivering on the fundamentals earned over eight generations for quality, reliability and class-above in innovation, safety features, dynamic performance and premium styling.

With captivating performance stance, 19-inch diamond-cut wheels, boomerang signature LED lighting framing the enlarged V-motion grille, the Maxima also offers Nissan Safety Shield 360, a suite of advanced driver-assist systems that supports the Nissan Intelligent Mobility vision to redefine how cars are driven, powered and integrated into society.

The launch of the Maxima across the region comes following an impressive world debut at the 2018 Los Angeles Auto Show in November last year. The model continues its reputation as an exciting near-luxury sports sedan with its 300-horsepower 3.5-liter V6 engine and sport-tuned steering, braking and suspension.

A senior official from Suhail Bahwan Group commented: “The dramatically styled new Nissan Maxima 2019, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing else in the segment. It will establish Nissan Maxima’s “Tech-powered performance” positioning and set a new standard for style, performance and technology in the large sedan segment.”

”The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn’t seen anything as exciting as this within this segment.”

Brand survey results from the region also showed that Nissan Maxima was voted as #1 in the sedan segment vs. competitors in areas such as personality, inspired styling, exciting to drive, trendy, good driving performance and distinctive design.

Nissan Intelligent Mobility and Nissan Safety Shield 360

The new 2019 Maxima embraces the visionary Nissan Intelligent Mobility philosophy – which provides technology in a way that moves people to a better world. For Maxima, this includes the availability of Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies designed to help provide 360 degrees of active driver assistance, crash avoidance and pedestrian detection.

Safety Shield 360 includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist.

In addition to Safety Shield 360, the 2019 Maxima also expands the availability of Intelligent Cruise Control (ICC), High Beam Assist (HBA) and Traffic Sign Recognition (TSR).

Refreshed exterior and interior

Maxima’s aggressive, updated exterior appearance was created by Nissan Design America in La Jolla, Calif. and features a more voluminous front grille with a deeper V-motion flow that carries into the hood and down the body to the redesigned rear tail lamps and rear fascia. The standard jewel-like LED headlights and Nissan Signature Daytime Running Lights add to the Maxima’s premium, high performance appearance, along with the new, deep fascia design. 

The new rear fascia includes integrated quad-tip exhaust finishers, while a new sport rear spoiler is also added to the Maxima SR grade. In addition, a new premium exterior paint color, Sunset Drift, has been added to the Maxima color palette.

Inside, the dramatic Maxima body is a driver-oriented cockpit and comfortable seating for all five occupants. Enhancing the Maxima’s already high level of quality and premium luxury appointments is a new seat insert pattern and charcoal headliner and pillars for SR grades. The SR grade features special Rakuda Tan semi-aniline leather appointments. 

The interior retains the Maxima’s “Gliding Wing” interior layout that emphasizes the horizontal movement and easy access to all controls, but offers updated trim finishers and materials. Depending on grade level, the instrument panel, door panels, steering wheel insert, stitching, seat materials, headliner, pillars and A-pillar speaker grilles have been upgraded, providing a more premium look and feel.

The 2019 Maxima also comes equipped with Apple CarPlay™ and Android Auto™, with 8-inch multi-touch colour display, Bluetooth® Hands-free Phone System and Streaming audio via Bluetooth®.

The new Maxima’s selection of audio and infotainment choices include a Bose® Premium Audio system with 11 speakers.

Available Nissan Door to Door Navigation adds directions that move from your compatible smartphone to Maxima’s touch-screen seamlessly. If you end up parking several blocks away, it can send a walking route to your phone

The one-line destination search simplifies the process of finding a destination by providing a single text box to search for a Point of Interest or address.

Lastly, over-the-air updates allow owners to update the audio unit software and maps via WiFi or a USB device.

Three grade levels available on sale

The refreshed 2019 Nissan Maxima will be offered in three well-equipped grade levels: S, SV and the SR grade:

  • S Grade standard with LED Headlamps, Rr Camera + Sonar Rr*4 + A-IVI Infotainment System+ 8 Speakers 
  • SV Grade adds key features such as leather seats Rr Camera + Sonar (FR+ Rr*4), Forward Collision Warning, Predictive Forward Collision Warning, Driver Attention Alert, Blind Spot Warning, Rear Cross Traffic Alert. Intelligent Cruise Control and Panoramic Moon Roof. Optional: A-IVI with integrated Navi + 11 Bose Speakers 
  • SR is offered in three variations and is well extremely well equipped with Ultra-Premium Leather with Quilting Rakuda – Tan Interior 19” Alloy (Gray), Paddle Shift, Sport Pedal, additional NIM features such as: Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning, Lane Departure Prevention, High Beam Assist and Traffic Sign Recognition (TSR), Front Sport Suspension, Electrical Tilt & Telescopic Steering Wheel/ Memory, A-IVI Navi (AM/FM + Rds (Bose) 11 Speakers, AVM + MOD + Sonar (Fr/Rr*4), PLUS Heat/Reverse Link/Memory/Auto Dim (Dr) and Luxury Rear Spoiler. 

Awards for Nissan

In 2018, Nissan was awarded ‘Oman’s Most Trusted Brand’ in the SUV and 4WD category, making Nissan the only brand to have won the recognition for three times in a row in the automobile category. Nissan winning the honour is a special endorsement from the public since Oman’s Most Trusted Brand Awards is a validation of the public trust in a brand. Every year this respected award is presented to the most trusted brands in the country by Apex Press and Publishing based on what the public perceives as the brands they trust the most.

Nissan was a top winner at the 2017 edition of Oman’s Most Trusted Brand Awards winning honours in two categories. Nissan won in the automotive (mid-size) and automotive (SUV and 4WD) categories at the awards that was decided by public feedback obtained in a survey conducted through the Muscat Daily website.

In 2016, Nissan won multiple honours with the consumers naming it the “most trusted” and the “most popular” brand in Oman. While Nissan was awarded the significant “Most Popular Car brand in Oman” at the Oman Auto Excellence Awards 2016 organised by OmanExpo, the brand was adjudged the “Most Trusted Brand” in the automotive category at the first edition of Oman’s Most Trusted Brand Awards. Significantly, the awards were decided based on the results of an online public voting process where consumers voted for their preferred brands.

SBA commitment

SBA is largely committed to supporting Nissan’s growth in the Sultanate through major emphasis on customer satisfaction and by providing world-class after-sales services in Oman. With a national network of more than 15 showrooms, 20 service centres and 33 spare parts outlets, SBA has further built upon its legacy of trust, excellent customer service and providing value for money to each of its customers.

After sales service

Every customer purchasing a Nissan vehicle can be assured of Nissan’s top class after sales service, which guarantees the advantage of factory-trained experts. The customers can be assured that Nissan uses only genuine replacement parts at all times. Customers can expect consistency and support during after sales service, which ascertains Nissan’s performance and resale value in the years to come.

Nissan’s impressive vehicle line-up

Nissan has built up its reputation through innovative technology, and a broad product line-up. In Oman, people have increasingly opted for Nissan models because they come with class leading features, great performance, ideally suited to the local conditions and offer great value for money besides being among the safest cars on the road.

Countrywide presence

Suhail Bahwan Automobiles, the exclusive importers and distributors of all Nissan vehicles in Oman, have their Nissan showrooms spread across the Sultanate. Their showrooms are strategically located all across the country in Muscat, Sohar, Sur, Salalah, Ibra, Ibri, Nizwa, Buraimi, Barka, Jalan Bani Bu Ali, Seeb, Mabella, Sinaw, Khasab, and Bidaya. This goes to show that Nissan Oman has been successfully growing in operations and is consistently spreading its network throughout the Sultanate of Oman.

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