MUSCAT: Crowning its one-year anniversary celebrations, Vodafone in Oman brought home a quadruple win from the 2023 Middle East & North Africa Stevie® Awards, receiving three Gold and one Bronze accolades in recognition for its digital innovation, creative drive and impactful proposition.

The three Gold Stevie® Winner victories came for Most Innovative Tech Startup of the Year for its My Vodafone App; Award for Innovation in Brand Development for the launch of Vodafone in Oman; and Most Innovative Advertising or Marketing Team of the Year. Vodafone also received a Bronze Stevie® Award for Innovation in Cross-Media Marketing for its memorable Hello Oman campaign.

Fahad Abdul Aziz Saud Al-Busaidi, Chief Corporate Affairs Officer, Vodafone Oman, said: “We are extremely proud to be recognised by the Stevie Awards for all our innovation and hard work since launching our operations in early 2022. To have earned four awards shows exactly how much Vodafone has been able to achieve during such a short time, setting a benchmark for new generation telcos in the region.”

Today, Vodafone is the only 100% digital operator in Oman. Its agile business model has enabled it to push innovation and set a benchmark in the country, and in fact, its App is the only telecom app with 100% market penetration at 2 million downloads. Offering convenience and choice, customers can onboard themselves fully digitally in less a few minutes, including plan and number selection, identity verification using advanced AI and facial recognition capabilities, payment and eSIM (and physical SIM delivery or pick-up). My Vodafone is the first telecom app to allow customers to replace their SIMs digitally, providing SIM-to-eSIM replacement within seconds.

Its creative and youthful approach underpinned by value creation has also set it apart in a highly competitive market. In just one year Vodafone changed the advertising and marketing landscape in Oman. From its campaigns and creatives, to its collaborations with partners and influencers, and social media presence and community building initiatives, it continuously challenged the limits to bring a digitally differentiated experience to everything it did. Looking back over 2022 year, having recorded 2.2 billion impressions and over 240 million views, Vodafone not only pulled off an incredibly successful launch in the market, but also brought the best marketing innovations to Oman in a way that touches the hearts and minds of all Omanis. 

The Stevie® Awards, the world’s premier business awards, were created in 2002 to honour and generate public recognition of the achievements and positive contributions of organisations and working professionals worldwide.