Muscat: As part of its expansion plans, eXtra, the GCC region’s most popular electronics store, has recently opened its third store in Oman in Suhar, conveniently located opposite Safeer Mall. 

At a glittering ceremony held on Wednesday, 28^th August 2019, the Wali of Suhar, H.E. Sheikh Ali bin Ahmed Al Shamsi was the Chief Guest. Also present were a host of dignitaries, guests and customers. As part of the celebrations, Oman’s singing sensation, Haitham Rafi, enthralled the audience with a superlative performance. Open to everyone, the guests also enjoyed the beats of a traditional Omani band. In a family gathering, the kids also had eXtra fun with a Magic Show, Cartoon Characters, Face Painting and Henna.

Speaking on the occasion of the launch of the new store in Suhar, Mohamed Galal, Managing Director and Chief Executive Officer, eXtra (United Electronics Company), said, “We started in 2003 in Saudi Arabia, became a public listed entity in 2011, and currently are the market leaders. Our turnover is about 5 billion Saudi Riyal, and Oman was the first market that we expanded to in 2013.”

Mohamed Galal continued, “Our journey has been really rewarding as we listen very carefully to our customers. At eXtra, our main proposition is that we give the best assortment in the market, we serve it, we sell products on cash or credit, and at the same time have the best employees that have great knowledge about the products.” 

Mohamed Galal added, “We give faster delivery services than all our competitors, as well as we have a policy called Lowest Price Guarantee. In that policy what we do is if you find something cheaper than what we offer at eXtra, we will not only bring the price down but also give you 10 per cent discount of the price difference. This gives peace-of-mind to the customer regarding the prices and the originality of the product itself.”

Highlighting the company’s future and expansion plans, Mohamed Galal concluded, “We are planning to go digital where people can order and buy online. Right now, we are focusing on launching an online website in Oman. We know that the market is not served very well here so this would help people to purchase products more conveniently.”

In his welcome speech, Fadi Shbaro, Country Manager, eXtra (United Electronics Company), remarked, “Suhar, in the North Al Batinah region, the second most densely populated governorate, is growing rapidly with the development of the Suhar Port, transforming it into a major Omani commercial hub. Having great potential for growth, Suhar is the city of the future.

The Suhar eXtra store is our third store in Oman. It has been set up, primarily for the convenience of our Omani customers who will no longer have to travel outside Oman or even to Muscat. The best brands of electronics and home appliances with the best value, now come to your doorstep in Suhar. With the opening of the new eXtra Store in Suhar, we hope our customers enjoy a complete consumer electronics and home appliance shopping experience, to which we are committed,” Fadi Shbaro concluded.

Interestingly, the first eXtra store was set up in Muscat at Al Gubrah South, near Sultan Qaboos Grand Mosque in 2013, followed by the second store in Oman in Al Mawaleh North, near Markaz Al Bahja in 2015. 

Established in Saudi Arabia in 2003 by United Electronics Company (UEC), eXtra is the popular electronics destination with 43 stores across the Kingdom of Saudi Arabia, two stores in Bahrain and now three stores in Oman. More than 13 million shoppers have benefited from the best value at eXtra stores yearly.

eXtra offers all the leading international brands, encompassing an extensive product range, including TVs, audio systems, computers, mobile phones and IT communications, cameras, gaming, home appliances and personal care products for a complete shopping experience. Customers get eXtra value with the lowest price guarantee, supported by comprehensive after-sales services such as extended warranty, free home delivery, AC installation, easy finance payment options and a lot more. 

In the GCC region, eXtra has gained a reputation for itself, ranking as “Arabia’s Top 500 companies, in recognition of its exceptional growth and sustained commercial success. Way back in 2011, eXtra became a public listed entity, trading shares on the Saudi Stock Exchange.eXtra is known for exciting promotions year-round such as the Mega Sale, Ramadan Sale, Back-to-School offers, among others. Right now, customers can rush for not-to-be-missed Incredible Offers, valid until 9th September, 2019.