MUSCAT: The panel discussion, held on the sidelines of the cultural programmes accompanying the ‘Fragrant Journeys’ exhibition, was attended by fragrance creators of the most prestigious perfume brands from Oman and France. ‘Fragrant Journeys’ exhibition is a collaboration between the National Museum of Oman and the Museum of Fine Arts of Lyon, who have agreed to showcase a selection of perfume related artefacts.

The ‘Fragrant Journeys’ exhibition started on 17 October 2022, and will run till 7 May 2023, at Bayt Greiza, located in the National Museum in Muscat.

The panel discussion aimed to speak about the new market trends, highlighting the link between the luxury and prestige culture of perfumes in France and Oman.

Veronique Aulagnon, Ambassador of France to the Sultanate of Oman, underscored the importance of increasing the exchange of expertise and cooperation in line with Oman’s desire to develop this sector within the framework of Oman Vision 2040 and France’s leading role in this sector. She pointed out that both Oman and France have many opportunities to benefit from in the perfume industry.

It is worth noting that the ‘Fragrant Journeys’ exhibition presents 23 artefacts from the Museum of Fine Arts in Lyon, and highlights the frankincense and incense routes during the most prominent eras dating back to the Pharaonic era all the way to the avant-garde art. Those include a masterpiece of glazed pottery by the international artist Pablo Picasso, which is the first time a work by this international artist is displayed in Oman.