MUSCAT: Covetable Omani brand seaPearls Gold and Diamond Jewellery has relocated its showroom at the Oman Avenue Mall. The store, which was previously located in the mall’s gold souq, now prominently stands next to the east entrance escalator on the ground floor.

The opening ceremony was held under the auspices of Dr Sheikh Salim Said Hamed Al Fannah Al Araimi, founder and former Chairman of Galfar and was inaugurated by Sheikha Ruaa Salim Said Al Fannah Al Araimi. seaPearls’ new store is inspired by design factors of uber and everything chic. Housing an array of the latest collections, it stocks light weight everyday jewellery to special occasion jewellery suiting modern tastes. It caters to a wide range of designs across gold, diamonds, pearl, and coloured stone jewellery.

The exclusive Omani jewellery brand seaPearls known for its versatile portfolio is all set to get the guidance of young and dynamic Sheikha Ruaa Salim Said Al Fannah Al Araimi. To mark seaPearls’ entry into a new phase of growth, Sheikha Ruaa’s approach to the brand will match the evolving sensibility of the modern Arab woman.

As seaPearls’ strives to adapt and embrace the changing times, consumer preferences and trends, Sheikha Ruaa’s flair will speak to a distinctive set of customers looking to celebrate their unique stories. She will also aim to fulfill the aspirations of different consumer segments while appealing to the cultural values of the Arab world. She hopes to further increase the brands consumer base and enhance customer experience, making seaPearls the one-stop solution to fulfill their jewellery aspirations.

Mr. Riyas P Abdul Latheef, General Manager, seaPearls Gold and Diamond Jewellery said, “We look forward to Sheikha Ruaa’s valuable inputs to create a branding that is stronger, culturally exciting, and has a global aesthetic. We will continue to construct on a reputation built on innovative design, craftsmanship and exceptional customer relationships.”

He added, “We are delighted to announce the relocating of our store, showcasing a luxury new retail environment. seaPearls is home to an impressive collection of great jewellery, our new showroom will allow us to provide our customers with a unique retail experience and further elevate our services. Every detail has been diligently considered when designing this new space, the focus entirely on creating an elegant yet relaxing environment where customers can all receive excellent personalised service.”

seaPearls Gold and Diamond Jewellery offers an extremely pleasing ambience and unmatched shopping experience to its customers with its wide range of designs both in traditional and modern diamond jewellery that is suitable for weddings, special occasions and even for daily use.

As an Omani brand with over a 30-year history, seaPearls is dedicated to sourcing the most unique jewellery from around the world. seaPearls has evidently established the brand’s standing for ingenious craftsmanship, high standards and matchless designs in Oman.

seaPearls has showrooms spread across the Sultanate including Ghubra (Oman Avenues Mall), Sur (Old Souq), Jalan Bani Buali (Near Government Hospital), Sohar (Souq), and Salalah (Al Salam Street).

Customers can also buy diamond or gold jewellery from seaPearls with Bank Muscat credit cards and avail 12 months installment scheme at 0% interest. They can also buy diamond or gold jewellery from seaPearls with NBO credit cards and avail 6 to 12 months installment scheme at 0% interest.

For more information about the seaPearls brand visit its official Facebook and Instagram pages.