MUSCAT: The World Travel Week Middle East, organised by the Ministry of Heritage and Tourism, has reviewed ways to enhance partnership and communication between international travel and tourism companies and their counterparts in the Sultanate of Oman.
These include hotel establishments as well as providers of tourism experiences using innovative communication methods.
The event, which was sponsored by HE Engineer Ibrahim bin Saeed Al Kharusi, Undersecretary of the Ministry of Heritage and Tourism for Heritage, was attended by 70 tourism specialists from different countries of the world and 38 Omani tourism institutions and hotel establishments.
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The Undersecretary of the Ministry of Heritage and Tourism for Heritage explained in a speech that the week will enhance the tourism potential of the Sultanate of Oman in the international tourism markets, adding that the tourism sector is one of the main drivers of the Sultanate of Oman, in accordance with Oman’s Vision 2040.
His Excellency has indicated that the event will attract the most prominent tourism companies and institutions from target markets specialised in recreational and adventure tourism, and organisers of international events, conferences and workshops to explore the tourism potential of the Sultanate of Oman.
His Excellency also stressed that the Ministry of Heritage and Tourism has taken many steps to promote tourism in the Sultanate of Oman and is currently implementing 6 main pillars to accelerate the pace of growth in this sector.
This will indicate that each pillar aims to build a diversified and integrated tourism sector, attract more investments to develop the tourism sector, and encourage leadership Business and community support, especially Omani handicraft products.
For his part, Gregory Revies, General Manager of Connections, said that the World Travel Week Middle East seeks to showcase the best of Oman to tourism agencies in various countries of the world, adding that the week will reinforce the commitment to support and develop travel and tourism in the region.
On the sidelines of the Middle East World Travel Week, the ministry has organised introductory trips for 14 tourism companies to carry out introductory trips in the Governorate of Muscat, Al Dakhiliyah and North Al Sharqiyah to learn about areas of tourist attraction and Omani civilisation and history.
