MUSCAT: On Thursday, March 24th 2022, the Economic Department of the Embassy of France, with the support of the Omani French Friendship Association (OFA), hosted in Muscat a business conference on “Digital Innovation for an Inspiring Future” on the occasion of the fourth edition of the French Week in Oman.

The French Week in Oman is a week-long celebration aimed at promoting the strong ties between Oman and France. From March 20^th to 27^th, the Embassy of France, with the support of sponsoring companies, has been programing various events in Muscat, including a concert, cultural and scientific events, workshops and conferences. 

Organized at the Crowne Plaza Qurum Hotel under the patronage of Her Excellency Véronique Aulagnon, Ambassador of France to the Sultanate of Oman, and His Excellency Talal Said Marhoon Al Mamari, CEO of Omantel, the “Digital Innovation for an Inspiring Future” conference brought together creative French and Omani companies in order to highlight the positive and concrete progress made possible by digital innovation.

In front of an audience of a hundred participants, including heads of institutions and companies, and moderated by the famous professional and practical motivational speaker Tariq Al Barwani, the first panel discussion focused on “Building an effective industry”, with Air liquide and Veolia explaining first how to deepen smart plant management, and TotalEnergies and Engie presenting then how to produce with awareness.

The second panel was dedicated to “Becoming an e-consumer”. Idemia, Thawani pay and Thales shared their know-how about making safety convenient, and Otaxi and JCDecaux showcased current and coming improvement of urban experience.