MUSCAT: Driven by its digital transformation strategy, Sohar International has earned commendable recognition for its stance on innovation and its journey towards digitalization, ensuring that it continues to play a vital role in economic development whilst supporting customers and the community at large. As a testament to its dedication and commitment towards this journey, Sohar International recently earned two prestigious accolades at the Infosys Finacle Client Innovation Awards 2021. Ensuring an uninterrupted, convenient and safe banking experience throughout the pandemic, the bank emerged a winner in the “COVID Response Innovation” category while bagging the runner-up award in the “Process Innovation” category.  

“Customer-centricity has always been the vital pillar that governs our innovative processes as we focus on providing our clients with an unparalleled banking experience. These accolades are a testament to our hard work, dedication and commitment, as well as a reflection of the successful growth strategy set in place for the organization.  At Sohar International, we continue to set new standards by focusing on devising pioneering solutions that maximize the use of technology while maintaining the highest levels of customer service excellence,” said Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International. “While innovation gives us a competitive edge in the industry, we also recognize the importance of such implementations and how they positively impact customers, shareholders and the economic development of the country. We appreciate the organizers of the Infosys Finacle Client Innovation Awards for offering a platform for financial institutions to shine in their areas of expertise and learn from other industry leaders.”

Keeping pace with a dynamic market, Sohar International has also demonstrated flexibility in adapting to the changing demands of the industry. With a keen focus on devising pioneering solutions that enhance the banking experience and reduce the complexity of processes for customers, Sohar International’s VAT Implementation Project received much appreciation in the Process Innovation category. The comprehensive project, which was delivered in a short time and made the most of Finacle capabilities, ensured a seamless transition to incorporate all VAT requirements as per the newly introduced VAT policies of the country.

The two awards further attest to Sohar International’s relentless focus on innovation as it seeks to continuously create operating efficiencies across all its processes, catalyze digital transformation by embracing emerging technologies and introduce services that offer greater value for customers, employees, investors and the community. 
With excellence in all its banking operations and the inherent fervor to contribute towards the economic progress of the country, Sohar International has earned commendable recognition for its winning strategies and has successfully positioned itself as a premium bank in the Sultanate. Amongst its recent accolades, Sohar International won the ‘Best Employer Brand’ Award as well as the Award for ‘Managing Health at Work’ at the World HRD Congress – Oman Best Employer Brand Awards 2021 – a global body based out of India.  The Bank was also honored with two coveted titles at the World Economic Magazine Awards based out of the United States of America, for being the “Most Innovative Bank 2021” and for the “Most Improved Bank in Profitability Management 2021”. In addition, the bank won the highly coveted award titled ‘Innovative Campaign of the Year’ at the Oman Banking and Finance Awards, powered by OER and co-located with New Age Banking Summit 2021. The bank was also conferred the ‘Best Corporate Banking – Oman 2021’ award at the Business Outlook Media Awards based in UAE. Awards like these confirm the bank’s unique leadership, pursuit of excellence and determination to create a winning experience.