MUSCAT: The Arabian Stories (TAS), the leading media company in Oman will associate with Sabco Sports, the premier sports agency to promote some of the top sporting activities in the country including Al Mouj Muscat Marathon, Tough Mudder and Spartan Trail. 

TAS will be the ‘Inspiration partner’ for as many as seven sporting events set to be held in Oman organized by Sabco Sports. 

Speaking about the partnership, Nishad Padiyarath, Chief Executive Officer of TAS said: “It’s a privilege for us to associate with Sabco Sports. They are veterans when it comes to hosting sporting events in Oman. As they are preparing to host Al Mouj Muscat Marathon next year and a series of other events including Spartan Trail, Tough Mudder, it’s a huge honour for TAS to be the Digital Media Partner.” 

TAS will join hands with Sabco Sports to promote Al Mouj Muscat Marathon, Tough Mudder, Spartan Trail, Oman Desert Marathon, Oman School Sports Football and Olympics. 

Nic Cartwright, Managing Director of Sabco Sports said: “TAS has been a great addition to the Oman media landscape these past few years. They really explore their subjects and put together some exciting pieces that show Oman off. We are excited about this partnership and their ability to deliver interactive digital content about all our bespoke events across the Sultanate.”

The first event Sabco Sports will co-host is the Oman Desert Marathon on the 19th November in Bidiya amongst a busy calendar of sporting events and activities that will be announced soon.