MUSCAT : On the occasion of World Pasta Day 2026, celebrated annually on 25 October, the Embassy of Italy in Muscat, in cooperation with the Italian Trade Agency (ITA/ICE), organized a dedicated B2B matchmaking event to promote Italian pasta and the excellence of the wider Italian agri-food sector in the Sultanate of Oman.
The event took place at The St. Regis Al Mouj Muscat, bringing together Italian companies and key representatives of Oman’s food and beverage sector, including importers, distributors, buyers, hotels, restaurants and other F&B operators.
The initiative provided participating Italian companies with an opportunity to showcase a diverse selection of authentic Italian food products, including pasta, peeled tomatoes, olive oil, mozzarella, provolone, olive pâté, truffles and flour. As Food Sponsors, participating companies were able to present their products, offer tastings and establish direct business contacts with potential Omani commercial partners.
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The event was enriched also by the live preparation of representative dishes from Italy’s rich culinary tradition, highlighting the quality, versatility and authenticity of Italian pasta while demonstrating how traditional Italian ingredients can be incorporated into contemporary food and hospitality offerings.
H.E. Pierluigi D’Elia, Ambassador of Italy accredited to the Sultanate of Oman, said: “Pasta is much more than a food; it is an expression of Italy’s culture, creativity and tradition. Through this event, we were delighted to bring Italian companies closer to Omani business partners and consumers, while creating new opportunities for trade and cooperation between our two countries.”
The event forms part of the integrated Made in Italy promotion activities of the Embassy of Italy in Muscat and the Italian Trade Agency, supporting the continued development of commercial relations between both countries and strengthening the presence of Italian food products in Oman while fostering new partnerships and sustainable business opportunities between Italian producers and Omani operators.
The companies that took part in the initiative were Alatere Consulting, Casa Abate, Dalì, Don Pratelli, Galletto Conserve, Mulino Scoppettuolo, Olio Mio, Pagnan, Pastificio di Martino, Chef Middle East, MIR, Sar, and Savini Tartufi.
