MUSCAT: Taageer Finance has won the ‘Excellence in Digital Transformation – Finance’ award at the fifth TAS Oman Business Awards, recognising the company’s efforts to advance digitalisation and deliver more accessible and customer-focused financial services in Oman.

The award was presented during the fifth TAS Oman Business Awards ceremony at IntercityHotel Muscat, which brought together prominent companies, entrepreneurs and business leaders from across the Sultanate.

Taageer Finance has continued to integrate technology into its operations as financial institutions increasingly shift towards digital-first services, faster processes and more seamless customer experiences.

The company’s digital transformation efforts are focused on improving accessibility, operational efficiency and the way customers interact with its financial products and services.

The Excellence in Digital Transformation – Finance award recognises organisations that are using technology to modernise traditional financial services while creating more efficient and responsive experiences for customers.

The recognition also reflects the wider transformation taking place across Oman’s financial services sector, where digitalisation, data and emerging technologies are playing an increasingly important role in shaping the future of the industry.

Organised by The Arabian Stories (TAS), the TAS Oman Business Awards recognise businesses, entrepreneurs, leaders and achievers for excellence, innovation, leadership and impact across Oman’s business landscape.

The 2026 ceremony marked the fifth edition of the awards, with 25 winners honoured across a diverse range of sectors.

The event was held under the patronage of HE Khalid bin Hilal Al Maawali, Chairman of the Majlis Al Shura, at IntercityHotel Muscat.