Kuala Lumpur:  The Ministry represented the Sultanate of Oman at the Asia Connects for Business Events and Conventions 2026 exhibition and the PATA Travel and Tourism Exhibition, using the platforms to promote Oman as an emerging destination for business tourism, conferences and international events.

During its participation, the Ministry highlighted Oman’s competitive advantages, including its advanced infrastructure, diverse tourism offerings and distinctive visitor experiences that complement the meetings, incentives, conferences and exhibitions sector.

The participation also aimed to expand partnerships with key players in the Asian tourism and events industry, attract more business travellers and strengthen cooperation with international stakeholders.