MUSCAT : The programme, launched in partnership with the Youth Center, brings together specialised training, mentorship, product development and direct market exposure, creating a practical pathway for aspiring entrepreneurs to move from idea development to market participation. By equipping participants with commercial, technical and soft skills, Ruwaj aims to strengthen local enterprise creation, support income-generating opportunities and contribute to the economic resilience of North Al Batinah.

“Ruwaj reflects SOHAR’s long-term commitment to community investment, youth development and private-sector-led growth,” Said Al Balushi, Administration and Government Relation Manager at SOHAR Port and Freezone. “By combining structured capacity building with direct market exposure, the program gives aspiring entrepreneurs the practical tools, confidence and experience needed to develop their ventures. Our partnership with the Youth Center ensures that Ruwaj is rooted in local needs and contributes meaningfully to the entrepreneurial ecosystem in North Al Batinah.

Ruwaj will culminate in a mini exhibition featuring the 30 best participating projects, giving participants a live market platform to present their products, engage directly with customers, test their sales and marketing approaches, and receive immediate feedback. This market-facing component is central to the program’s approach, ensuring that participants do not only gain knowledge, but also apply it in a real commercial environment.

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