Muscat: LOT – The Value Shop has inaugurated its 10^th branch at Ruwi Souq, broadening its footprint in Oman and bringing both affordability and quality under one roof. The inauguration was held on Monday, 16^th March 2026.

Renowned for catering to a diverse range of shoppers, LOT stores are recognized in Oman for offering high-quality products tailored to local preferences, effectively balancing affordability and quality. LOT stores continue to provide exceptional value across a variety of categories, with more products priced below 2 Rials only. They have dedicated sections for different ranges of products across various categories, ensuring an easy and hassle-free shopping experience. 

Shoppers can explore an impressive collection of the latest seasonal fashion trends for men, women and kids, including footwear, elegant jewelry, ladies’ bags and cosmetics for 2 Rials and below. The store also offers a wide range of household essentials, kitchenware, toilet essentials, travel accessories, stationery, and a vast collection of toys. In addition, there is a separate area dedicated to household products priced at less than 0.350 baisas.

Speaking during the launch, a management representative stated, “This is a special day for us as we launch our 10th branch in Oman and it’s one of the biggest stores in the region also. This launch marks a significant moment in our journey to expand LOT stores footprint in Oman.”

With 1O branches across Oman, all LOT stores are set to redefine the shopping experience for both residents and citizens, bringing unparalleled value, convenience, style and cost-effective shopping solutions to more communities across Oman.