MUSCAT : The recognition, presented by His Excellency Qais bin Mohammed Al Yousef, Minister of Commerce, Industry and Investment Promotion, highlights BankDhofar’s commitment to placing customers at the centre of its operations and for introducing innovative solutions that enhance convenience, accessibility, and service quality.

A key milestone in its customer-focused initiatives is the launch of a Mobile Branch, designed to deliver banking services directly to remote villages, underserved communities, and major events, thereby advancing financial inclusion across the Sultanate.

The bank has also strengthened digital accessibility through its feature-rich mobile banking app, enabling customers to conduct transactions anytime and anywhere. This caters to a wide spectrum of users, from busy entrepreneurs seeking fast services to elderly clients who prefer banking from home.

Reinforcing its dedication to service excellence, BankDhofar recently introduced the ‘10-Minute Service Promise’, guaranteeing that customers receive branch services within ten minutes of arrival. This initiative underscores the bank’s focus on efficiency and exceeding expectations.

This year’s award complements BankDhofar’s refreshed brand identity and slogan, ‘From Your World, We Innovate’, which is focused on designing meaningful, easy-to-use products rooted in real customer needs and aspirations.

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