MUSCAT : SIMPA Marketing Research & Consultancy, Oman’s trusted and most experienced research agency announces the launch of Oman’s first Omnibus survey.

In an Omnibus survey many clients share the cost of the survey with each client having the opportunity to ask a few specific questions relevant to their organisation.

SIMPA Omnibus will research the opinions of 500 nationally representative adults in Oman.

The omnibus respondents will be chosen by their demographic details including age, gender and social class or income. Diverse clients or brands from any industry can take part in the Omnibus as long as they wish to get answers from a nationally representative adult population for example, a telecom client can ask about awareness, a banking client on brand equity an Oil & gas client can ask about Net Promotors Score (NPS) and a insurance client can ask about usage and consumer behaviour, etc. The Omnibus survey provides clients with cost-effective and fast access to the opinions of consumers across Oman.

According to Suhail Khan, GM- Marketing research at SIMPA ” We all are facing challenging times, business environment has not been the same in 2020. We all have had to face challenges, cut costs and devise better ways to maximise returns and improve ROI’s.  Gaining consumer insight is even more important in a phase where shooting in the dark won’t help business enterprises, most organisations in Oman are grappling with the unknown

Therefore, we are encouraging all Omani brand owners and local custodians of regional and international brands who wish to know more about their market in Oman from the latest in consumer behavior data to partner with SIMPA for this survey. The Omnibus survey report will be available at very affordable price point since the fieldwork and analysis costs are shared by multiple clients.’

For further info you can contact us at info@simpa-mr.com or call on 24701930