RIYADH : Valued at $3.17 trillion, Apple has expanded its global footprint by launching its online store and app in Saudi Arabia, marking a significant milestone for both the tech giant and local consumers. The move allows customers in the Kingdom to access the complete range of Apple products, customize their devices, and enjoy personalized support in Arabic for the first time.

The online platform offers a host of services — including live support via chat or phone, device setup assistance, and trade-ins through the Apple Trade In program. Customers can also take advantage of a “buy now, pay later” option via local partner Tamara, with purchases payable in four interest-free installments.

Special pricing is available for students, educators, and parents through Apple’s Education Store. A Back to School promotion is also live until September 30, offering free AirPods or accessories with eligible Mac or iPad purchases.

Looking ahead, Apple has confirmed plans to open its first physical store in Saudi Arabia in 2026. Among the planned locations is a landmark “iconic” store in Diriyah — a UNESCO World Heritage Site — underscoring the company’s strategic investment in the region. Apple’s presence in Saudi Arabia also includes its Developer Academy in Riyadh, launched in 2021 in collaboration with local partners.

Globally, Apple continues to show steady momentum, with iPhone shipments growing 1.5% to 4% in Q2 2025 despite stiff competition in China.

In parallel, Apple is boosting its supply chain resilience, announcing a $500 million investment in MP Materials to support rare earth magnet production and recycling in California. Meanwhile, reports suggest the company is eyeing 2026 for launching iPhones with Samsung’s wrinkle-free foldable displays, reinforcing Apple’s continued push for innovation.

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