Muscat: The launch ceremony, scheduled for Sunday, will be held under the patronage of His Excellency Sheikh Al Fadl bin Mohammed Al Harthy, Secretary-General of the Council of Ministers.

A key initiative under the Chamber’s strategic framework, the Franchise Programme supports income diversification and empowers small and medium enterprises (SMEs) and business owners to expand their operations beyond Oman’s borders.

The programme aims to raise the market value of homegrown brands, enhance their competitiveness, and position them for success in regional and international arenas. It is also aligned with broader national objectives to improve the business environment, drive economic diversification, and foster development across Oman’s governorates.