Muscat: The Organizing Committee of the Second Ajwaa Al Ashkhara Forum convened today to discuss ongoing preparations and enhancements for this year’s edition. Chaired by His Excellency Dr Yahya bin Badr Al Maawali, Governor of South Al Sharqiyah, the meeting included several key officials and focused on refining the forum based on thorough feedback from the inaugural event.
His Excellency emphasized the forum’s vital role in boosting the tourism profile of the governorate and showcasing its rich cultural heritage. He noted that the event contributes significantly to both economic and tourism sectors, reinforcing the region’s unique historical and cultural identity.
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The forum is set to begin on Wednesday, July 10, and will run until July 31 in the Al Ashkhara district of the Wilayat of Jalan Bani Bu Ali. Last year’s event saw an impressive turnout of around 220,000 visitors, and organizers are optimistic about exceeding this number with the improvements made.
