For some, cricket is a passion, while others consider it a religion. But mixing passion and obsession becomes risky, and soon, a game that seems exciting becomes a nightmare.
Despite the legal prohibition against gambling on live sports, betting apps have found a way to flourish by operating from tax havens with minimal corporate oversight. This has resulted in an estimated industry size of Rs 8,20,000 crore, with cricket alone accounting for 80-90% of this figure.
One of the key factors behind the popularity of these betting apps is their ability to bypass stringent regulations.
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The Supreme Court of India has differentiated between games of skill and games of chance, providing constitutional protection to the former. Fantasy sports, for example, are deemed games of skill, allowing them to operate legally. However, live sports betting, which hinges significantly on chance, remains illegal. Betting apps exploit this legal grey area, making them accessible and appealing to a vast audience eager to bet on their favourite cricket matches.
The user experience starts even before the match does. The nostalgic charm of old railway stations, reminiscent of the British colonial era, sets the tone for the adventure ahead. Hand-painted wooden signs display train schedules, and tickets are stamped by conductors, evoking a bygone era. This blend of historical ambience with modern digital convenience creates a unique, almost romantic appeal for betting apps.
The clientele for these apps is predominantly young, drawn by the promise of substantial monetary gains. However, the reality is far bleaker. Numerous reports highlight the financial ruin and personal tragedies stemming from betting losses. Desperate to recoup their losses, some individuals resort to crime, while others tragically, end their lives. The ease of access to betting apps has thus paved a dangerous path for many, exposing the darker side of this booming industry.
Omkar Mohite, a YouTuber, entrepreneur and cricket enthusiast shares his experience with betting apps.
“I casually play along just for the fun of it and not get trapped into the core betting. I very well know the algorithm of those apps that will make you spend thousands of rupees just to make you earn peanuts back.”
Regulatory loopholes are a significant concern. Despite the ban on advertising gambling platforms, betting apps have ingeniously used social media influencers for surrogate promotions. This has led to a surge in indirect advertisements, especially during high-profile events like the Indian Premier League (IPL) and general elections. Recognizing this, the Consumer Affairs Ministry has called for a crackdown, urging the Ministry of Electronics and Information Technology (MeitY) to identify and penalize violators.
“So usually I only play whenever India has its game or I dont. My experience of these apps while IPL has been better than it being during ICC tournaments. Since IPL has a game everyday, you can experiment with things in a better way and you are more invested since you support your team so much,” Omkar added.
The online betting industry’s unchecked growth poses severe socio-economic implications, particularly for the youth. The Public Gambling Act of 1867 categorically prohibits gambling in most parts of India. Yet, online platforms continue to operate brazenly, highlighting the need for more robust regulatory frameworks.
But for others like Bishen Bhalla, betting on the game has been quite positive.
“Betting websites provide a lot of options to punt on, including picking the winning side, runs to be scored in each innings, individual batsman score, winner of toss, match to be tied, etc.
The experience is quite seamless as the bets are placed instantly and settled immediately after the match ends. In the event of a tied match, all bets are cancelled.”
India’s gaming market is on an upward trajectory and is expected to grow from $3.1 billion in FY23 to $7.5 billion by FY28. This growth underscores the urgency of establishing stringent regulations. The Consumer Affairs Ministry is working with Bengaluru’s National Institute of Mental Health and Neurosciences (NIMHANS) to study behavioural patterns associated with online gaming. The findings will help frame guidelines aimed at protecting consumers from the pitfalls of online betting, such as addiction and financial ruin.
“While in ICC events, you support your home country and hardly have any knowledge of the other teams. But all in all, these apps are just made in a way to keep you hooked to the jackpot of crore rupees that will make you lose thousands first.”

While the online betting industry in India thrives on the nation’s passion for cricket and the lure of easy money, it operates on shaky legal grounds with significant risks.
“I truly feel that India can take the cup home once again. The team is studded with seasoned as well as new players bringing all the skills together to win as a team,” said Omkar who is more excited to back the Indian team this season.
At the end of the day we are all cricket fans, and watching your team excel in the competition always fills your heart with pride. Whether you are placing bets or not, it sure is a time to come together and bet on the spirit of the game.





