MUSCAT: The Oman Tax Authority, in collaboration with Introduct Academy, has launched the ‘Masar’ initiative to develop national digital capabilities and prepare Omani graduates for the evolving demands of the digital economy.

The nine-month programme aims to train 85 Omani graduates through a combination of theoretical learning, practical assignments and workplace experience, equipping them with the technical and professional skills required by today’s technology-driven industries.

The initiative supports the Tax Authority’s ongoing digital transformation, which includes major projects such as the ‘Rafid’ tax administration system, e-invoicing, enhanced digital infrastructure and the adoption of artificial intelligence applications.

To support the programme and ensure access to national talent, the Ministry of Transport, Communications and Information Technology signed a cooperation memorandum with Introduct. The memorandum was signed on behalf of the Ministry by Dr. Sima Al Kaabiya, Director of Sector Stimulation and Future Skills. Applications were made available through the Ministry’s ‘Makeen’ digital platform, ensuring transparency and equal opportunities for Omani graduates.

Dr. Sima Al Kaabiya highlighted the importance of empowering national talent with future-ready digital skills, emphasising the role of public-private partnerships in developing training programmes that address actual labour market needs and create meaningful career opportunities for young Omanis.

The initiative attracted 1,557 applications, reflecting strong interest among Omani graduates in specialised technology training programmes.

The programme covers several key disciplines, including business analysis, digital project management, front-end and back-end software development, quality assurance and systems testing, and Development and Operations (DevOps).

Training follows three stages: foundational technical and professional development, practical assignments in simulated project environments, and workplace exposure through on-the-job training and mentoring.

Dr. Saleh bin Mohammed Al Hudaifi, Director General of Information Technology at the Tax Authority, said investing in national talent is a fundamental pillar of the Authority’s digital transformation strategy.

He noted that successful digital transformation requires more than modern technology; it also depends on developing skilled professionals capable of managing systems, transferring knowledge and ensuring long-term sustainability.

He added that the ‘Masar’ initiative translates this commitment into action by connecting training with real workplace environments and developing local expertise to support major projects, including e-invoicing, Rafid and the Authority’s expanding use of artificial intelligence.

Saeed Al Maamari, Rafid Project Manager, described the initiative as an important complement to the Rafid project, providing participants with exposure to the requirements of major digital transformation programmes while supporting knowledge transfer and sustainable national capabilities.

Fatma Al Masroori, Information Systems Planning and Implementation Manager at the Tax Authority, highlighted the programme’s focus on application development, systems integration and quality assurance. She noted that developing these capabilities will strengthen local technical teams and reduce reliance on external technology vendors.

Aligned with Oman Vision 2040, the ‘Masar’ initiative reflects the Tax Authority’s commitment to building national expertise, strengthening self-reliance and ensuring that digital transformation delivers lasting value through both improved services and skilled Omani professionals.