MUSCAT : Fancy a taste of Britain without leaving Oman? LuLu Hypermarket is bringing the flavors of Great Britain and Northern Ireland closer to home with LuLu British Food Week 2026, inviting shoppers to discover much-loved British food, tempting treats and exciting culinary experiences.

Officially inaugurated by Thomas Phipps, UK Chargé d’Affaires / Deputy Head of Mission at the British Embassy in Muscat, at LuLu Hypermarket, Bausher, the event runs until 20 October 2026 across selected LuLu stores in Oman. The launch featured a special performance by the British School Muscat student band, setting a lively tone for a celebration of food, culture and discovery.

From the distinctive taste of Scottish salmon to classic British biscuits, specialty teas, delicious confectionery and premium cheeses, there’s plenty to excite food lovers. Shoppers can explore a wide selection of British products, including breakfast cereals, preserves, baking ingredients, frozen foods and fresh produce, alongside organic, gluten-free and diabetic-friendly options.

And the experience goes beyond the supermarket shelves! Shoppers can savor traditional British-inspired favorites at the hot food counters, with dishes such as roast beef with potatoes, chicken tikka masala, and the much-loved British classic fish and chips. For those with a sweet tooth, the simple pleasure of strawberries and cream adds a delicious finishing touch to this culinary journey. Whether you’re planning a family meal, looking for inspiration for your next baking adventure or simply craving a familiar British favorite, British Food Week offers plenty of reasons to try something different.

The products are sourced through LuLu’s Sourcing and Logistics Centre in Birmingham, UK, connecting shoppers in Oman with a diverse selection of British food products. Specially themed displays across participating stores add to the experience, inviting customers to explore the tastes and traditions of Britain as they shop.

Speaking at the inauguration, Thomas Phipps, UK Chargé d’Affaires / Deputy Head of Mission at the British Embassy in Muscat, said: “The UK and Oman share a longstanding relationship that dates back nearly 400 years, built not only through official engagements but also through business, communities and shared experiences. LuLu British Food Week is a wonderful example of how food brings people together, giving customers in Oman the opportunity to discover and enjoy a little taste of Britain. I would like to thank the LuLu team for bringing such a fantastic range of British products to Oman and for helping celebrate the enduring friendship between our two countries.”

Shabeer K.A., Director – Oman, LuLu Hypermarket, said: “At LuLu, we are committed to bringing the best of the world closer to our customers. British Food Week celebrates the rich flavors of the United Kingdom while introducing our shoppers to exciting new products. From special product discoveries to much-loved dishes, we are delighted to offer customers in Oman an opportunity to experience the taste of Britain through a distinctive shopping experience.”

With rare finds, familiar favorites and delicious dishes to discover, LuLu British Food Week is an invitation to explore Britain one bite at a time. Visit your nearest participating LuLu Hypermarket and discover your British favorites before 20 October 2026!