MUSCAT : Oman is taking its investment and urban development story to the heart of the British capital, with the Live Oman initiative set to launch in London on September 21, offering international investors and buyers a closer look at opportunities to live, invest and build a future in the Sultanate.

The initiative will run until October 4 at Future Stores on Oxford Street, bringing together Omani developers, major urban projects and investment opportunities under the theme “Reimagine Your Future.”

The campaign aims to create a direct gateway to international markets and strengthen Oman’s positioning as an integrated destination for living, investment, tourism and business growth.

A key focus will be Oman’s growing appeal as a high-quality and secure place to live. The Sultanate is currently ranked third globally in Numbeo’s Mid-Year 2026 Quality of Life Index, while also being recognised among the world’s safest countries.

Oman also offers more than 2,000 kilometres of coastline and access to international markets through more than 105 trade agreements, strengthening its proposition for both residents and global investors.

The Live Oman showcase will present a range of property ownership and investment opportunities through participating Omani real estate developers, with projects including Sultan Haitham City, A’Thuraya City and Muscat Bay, alongside opportunities linked to the country’s free zones and emerging urban developments.

The initiative is also designed to move beyond the traditional exhibition format. Its international marketing programme includes direct engagement with prospective investors, buyers and decision-makers through business meetings and targeted sessions across London.

More than 55 strategic locations are being targeted, including private members’ clubs, luxury hotels and wealth management offices in areas such as Mayfair, Marylebone and Belgravia, in an effort to reach investors with a strong interest in international property, residency and long-term wealth opportunities.

Under the “Reimagine Your Future” concept, the campaign will highlight a lifestyle proposition that combines Oman’s natural surroundings, security and tranquillity with long-term economic and urban growth.

Live Oman also promotes benefits such as 100 per cent freehold ownership within designated investment zones and property-linked residency options for qualifying investors and their families.

The campaign is being supported through coordination with the Embassy of the Sultanate of Oman in London, including engagement with British investment entities and support for official and protocol activities.

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