MUSCAT: The campaign, rolled out by the Ministry of Heritage and Tourism, aims to highlight Oman’s diverse tourism experiences and reinforce the country’s position as an attractive destination for international visitors.
The promotional initiative uses high-visibility transport advertising across London to showcase Oman’s natural landscapes, cultural heritage and tourism offerings to millions of residents and visitors in the British capital.
The ministry said the campaign forms part of its efforts to expand Oman’s global tourism outreach, increase awareness of the Sultanate as a travel destination and attract more visitors from key international markets.
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