MUSCAT : The exhibition was inaugurated under the patronage of His Excellency Dr. Munther bin Hilal Al Busaidi, Head of the Oman Vision 2040 Implementation Follow-up Unit, in the presence of several officials and representatives from supporting entities.

Organised through a partnership between the Oman Chamber of Commerce and Industry, the Small and Medium Enterprises Development Authority, and a number of private institutions, the exhibition aims to strengthen the role of SMEs in supporting the national economy in line with the goals of Oman Vision 2040.

This year’s edition features over 140 entrepreneurs from Oman and across the GCC, showcasing a wide range of products and services designed to enhance opportunities for business expansion, investment, and sustainability.

The event also highlights youth participation, with students from the Oman College of Tourism taking part in organising and managing the exhibition, allowing them to gain hands-on experience and develop professional skills in event management.

Speaking during the event, Her Highness Sayyida Hajija bint Jaifar Al Said, founder and organiser of the “Takatuf Al Khaleeji” exhibition, said the platform continues to play a key role in supporting and empowering entrepreneurs through initiatives and programmes that extend beyond the exhibition period itself.

She also announced the launch of a new initiative titled “Business Opportunities Journey”, which aims to organise field visits for participants to commercially active wilayats across Oman. The initiative is designed to help entrepreneurs explore investment opportunities, build partnerships, learn from successful business experiences, and gain insights into modern marketing strategies and sustainable business growth.

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