Muscat: Oman Tourism Development Company (OMRAN Group) celebrated the graduation of a new cohort of participants from its development programmes, reaffirming the Group’s continued commitment to nurturing national talent and strengthening the tourism workforce in alignment.

The ceremony recognised graduates from five key programmes — SHIFT, g!ft, Masarat, Eidad and Tatweer, which collectively form the core of OMRAN Group’s human capital development framework under its #IAmTourism strategy. These programmes reflect OMRAN Group’s role as a Centre of Excellence in developing tourism talent and future leaders, by investing in Omani capabilities and empowering them to shape the sector’s future with confidence and expertise.

This year, 41 employees graduated from the SHIFT programme, which focuses on strengthening leadership and managerial competencies, while 14 participants completed g!ft, the Group’s flagship programme dedicated to empowering female talents. The Group also celebrated the graduation of 19 participants from Masarat, which supports the recruitment and integration of fresh graduates into the workplace, and 7 participants from Eidad, a training initiative designed for university students. In addition, 7 employees were recognised under the Tatweer programme for successfully completing their university degrees while serving within OMRAN Group and its subsidiaries. In addition, 77 students graduated from the GTTP programme, which targeted Grade 10 and 11 students to introduce them to the various facets of the tourism sector.

This achievement reflects the Group’s efforts in building an integrated approach to human capital development across the tourism sector.

Hilal Masoud Al Jadidi, Chief People and Change at OMRAN Group, said:

“OMRAN Group places human capital development as a strategic priority, focusing on preparing and empowering Omani talents across different professional stages – from students and fresh graduates to emerging leaders. These programmes provide diverse learning pathways that combine practical training, professional development, and academic support, enabling participants to acquire targeted skills that enhance their career readiness and contribute to building sustainable career journeys.”

He added: “Through these initiatives, the Group works to foster a culture of continuous learning, develop employee capabilities, and attract and prepare young talent for the sector. Graduates of these programmes play a key role in elevating professional standards within the tourism industry by applying the knowledge and skills acquired in their respective fields.”

Through these programmes, OMRAN Group continues to invest in national talent and cultivate a work environment that promotes learning, achievement, and leadership, reinforcing its role as a key partner in delivering the National Tourism Strategy and supporting the sector’s contribution to economic diversification in the Sultanate of Oman.