Muscat: The initiative provides entrepreneurs an opportunity to showcase their products and services in one of Muscat’s most vibrant community hubs, blending commerce, culture, and creativity.

Held every Saturday from 9:00 a.m. to 4:30 p.m. throughout February 2026, The Market will feature
more than 50 vendors each week. Visitors can discover an eclectic mix of offerings, from fresh
produce and artisanal crafts to jewelry, fashion, desserts, and other local delicacies. Each edition is a
chance for the community to experience the breadth and diversity of Oman’s entrepreneurial talent
firsthand.

Delivered by Sohar International, the initiative underscores a shared commitment to innovation,
sustainable economic growth, and the development of Oman’s private sector. Together, the two
institutions are creating meaningful opportunities for small businesses to flourish while enriching the
community’s lifestyle experience.

“”The Market” by Sohar International act as a platform to support small local entrepreneurs to
showcase their talent and creativity, a place where businesses can grow, ideas can flourish, and
visitors can experience the energy that makes our community truly unique” said Nasser Al Sheibani,
CEO of Al Mouj Muscat.

Abdulwahid Al Murshidi, CEO of Sohar International added: “Flagship initiatives such as The Market
presented by Sohar International embody the Bank’s national role in supporting economic
development and strengthening the entrepreneurial ecosystem in line with the ambitions of Oman
Vision 2040. Our objective extends beyond providing a commercial platform, we are building an
enabling environment for small Omani enterprises that contributes to economic diversification,
fosters innovation, and creates sustainable income opportunities for citizens. Empowering Omani
entrepreneurs and connecting them with the community serves as an essential driver of national
growth. Our role is to leverage our expertise and capabilities to unlock broader opportunities that
advance the private sector and enhance its readiness to serve as a key engine of Oman’s future
economy. Our partnership with Al Mouj Muscat reflects our sustained commitment to fostering
integrated national collaboration, ensuring long-term economic and social impact that benefits the
nation and society at large.”

The Market embodies Al Mouj Muscat’s mission to create experiences that connect people, nurture
local enterprise, and celebrate Omani creativity all while contributing to the Sultanate’s long-term
development goals. 

For vendor registration or more information, visit follow @AlMoujWalk on social media.