MUSCAT: In line with its continuous efforts to enhance customer proximity and deliver superior banking experiences, BankDhofar has inaugurated a new branch in Al Khuwair, one of the most vibrant and fast-growing districts in the Wilayat of Bawshar.

The new branch is designed to serve all segments of society, with a particular focus on employees from government institutions, ministries, and private sector companies. This expansion reflects BankDhofar’s commitment to being the most reliable, innovative, and comprehensive financial partner in the Sultanate of Oman, offering services that are convenient, flexible, and digitally advanced — all delivered with a human touch rooted in trust.

The opening ceremony was held under the patronage of His Excellency Sheikh Mansour bin Khalifa Al Siyabi, Member of the Shura Council representing Bawshar, and was attended by several senior officials from the bank.

Ghada bint Mohammed Al Raisi, Acting Assistant General Manager and Head of Capital Branches and Contact Center at BankDhofar, emphasized that the new branch underscores the bank’s commitment to creating an integrated financial environment that supports all segments of society. “Our branches are equipped with the latest technologies and highly qualified staff to ensure that customer needs are met efficiently and effectively,” she said.

Al Raisi added: “Earlier this year, BankDhofar refreshed its brand identity under the slogan ‘From Your World, We Innovate.’ This embodies our promise to listen to customers, understand their evolving needs, and respond with innovative, meaningful, and easy-to-use financial solutions that positively impact their lives.”

Today, BankDhofar stands as the second-largest bank in Oman in terms of branch network, with more than 140 branches across the Sultanate. Each branch is equipped with modern technologies and trained professionals dedicated to delivering an exceptional banking experience.

Through its expanding network, BankDhofar offers a comprehensive suite of banking solutions tailored to diverse customer segments — including women, youth, children, and high-net-worth individuals. The bank also provides specialized wealth management services and a range of flexible savings and investment plans, such as fixed and recurring deposits, children’s education accounts, and retirement savings programs that promote long-term financial security.

In an innovative initiative, BankDhofar has also launched a “Mobile Branch”, a fully equipped mobile banking unit designed to extend services to remote areas. It features secure digital terminals and private consultation spaces, ensuring both

convenience and confidentiality for customers. Remaining steadfast in its customer-centric approach, BankDhofar continues to innovate across its digital platforms, taking into account the diverse needs of all customer groups — including the elderly and those at varying levels of digital literacy. The bank actively gathers customer feedback to continuously refine itsservices, ensuring a seamless, inclusive, and forward-looking banking experience.