MUSCAT: New World Autos has entered into an exclusive distribution agreement with iCaur, Chery Group’s next-generation automotive brand, marking iCaur’s official debut in Oman.

The signing ceremony, held at Chery Group’s global headquarters in Wuhu, China, was attended by the senior management team of both companies, including Mr. Si Fenghuo, Global CEO of iCaur, Mr. Zhang Xiaolong, General Manager of Chery International MENA Region and Mr. Abdullah Bin Mohammed Saud Bahwan, CEO, Saud Bahwan Group.

This landmark partnership brings together two organisations that share a unified vision, to redefine the driving experience for a new generation of automotive enthusiasts who value intelligent design, expressive performance and distinctive personality.

Set to make a debut in Oman soon are two of iCaur’s most anticipated models – the V27 and 03T. Each is a showcase of iCaur’s design philosophy, blending advanced engineering, and adeep understanding of modern drivers.

The iCaur 03T, an off-road SUV crafted for explorers, combines a 429-horsepower engine with i-AWD intelligent four-wheel drive, achieving 0–100 km/h in just 4.8 seconds. Designed to conquer Oman’s diverse terrains, it features 8+X all-terrain driving modes and Land Rover–grade adaptive suspension, delivering a perfect balance between power and precision.

The V27 REEV, iCaur’s first mid-to-large SUV, merges retro-inspired elegance with cutting-edge technology. Powered by the brand’s acclaimed golden REEV hybrid powertrain, it offers extended range confidence without compromising performance. With bold proportions, refined detailing and commanding presence, the V27 embodies modern sophistication for those who lead with distinction.

The collaboration that is built upon Chery Group’s world-class R&D and New World Auto’s impressive legacy of automotive leadership, aims to introduce a new standard of customer experience in Oman’s automotive landscape.

Supporting this commitment, iCaur’s regional spare parts hub, a 12,000-square-meter facility serving the Middle East enables rapid 24-hour delivery of critical parts to Oman. This massive infrastructure underlines iCaur’s promise of reliability, convenience and peace of mind.

Additionally, New World Auto’s nationwide service network, comprehensive parts warehouses and skilled technical teams will ensure that iCaur customers always enjoy an ownership experience defined by efficiency, transparency and trust.

Speaking at the occasion, Mr. Abdullah Bin Mohammed Saud Bahwan, CEO, Saud Bahwan Group, said, “At New World Autos, we have always believed in partnerships that represent progress, innovation and excellence. Our collaboration with iCaur brings a refreshing new

chapter of mobility which speaks to the young, the ambitious and the forward-thinking. With iCaur’s dynamic design and technology, combined with our proven infrastructure and service heritage, we are ready to offer an automotive experience that inspires Oman’s new generation of achievers.”

Sharing his thoughts, Mr. Si Fenghuo, Global CEO, iCaur, added, “Partnering with New World Autos marks a significant milestone in iCaur’s global expansion. Oman is a vibrant market full of dreamers and explorers and a reflection of the spirit our brand embodies. Together with New World Autos’ trusted expertise and far-reaching network, we aim to redefine intelligent, connected and stylish mobility in Oman.”

Set to launch in early 2026, iCaur’s arrival in Oman will introduce a fresh, emotionally engaging automotive identity that transcends mobility to become an expression of lifestyle, technology and aspiration. Created for the young and the young-at-heart, iCaur combines smart connectivity, immersive design and performance innovation to deliver not just transportation, but a sense of belonging to a global movement.

Through this collaboration, New World Autos and iCaur are poised to ignite a new era of intelligent mobility in Oman thereby celebrating ambition, individuality and the enduring drive to move forward.