MUSCAT : In a powerful celebration of women’s leadership and entrepreneurship, Lubna Al Zakwani, celebrated Omani designer and Co-founder & Creative Director of Endemage, will join the HerStory Oman Summit & Awards 2025 as a distinguished speaker on the panel “Power of Women in Business.”

A pioneering figure in Oman’s creative and fashion industry, Lubna — together with her sister Nadia Al Zakwani — has transformed regional fashion through Endemage, a brand whose name means “the merging” in Arabic. The label beautifully fuses Omani heritage with modern design, embodying a sophisticated blend of tradition and contemporary elegance that has captivated audiences across the Middle East.

At the summit, Lubna will share her insights on the journey from building a homegrown brand to establishing an international identity, highlighting the balance between creativity, business strategy, and cultural authenticity.

Lubna’s participation in the HerStory Oman Summit, organized by The Arabian Stories under the patronage of Her Highness Sayyida Dr. Basma Al Said, reflects the summit’s mission to celebrate women who lead with purpose, innovation, and impact.

Her story of artistry grounded in vision continues to inspire a new generation of women shaping Oman’s creative and entrepreneurial landscape.

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