MUSCAT : Furthering its legacy of rewarding customer loyalty through purposeful and impactful promotions, Bahar, the flagship brand of National Detergent Company (NDC), has launched its latest and Oman’s biggest promotional campaign, “Buy Bahar, Own Your Dream Defender”. Designed to transform everyday purchases into high-value opportunities, the campaign offers customers across Oman the chance to win a brand-new Land Rover Defender 110, as well as an array of other prizes.

The campaign, which runs from 24 July until 5 October 2025, invites customers to purchase any Bahar, Farah, Pinex or Spark product worth OMR 4 or more to receive a raffle coupon — offering them the chance to win the iconic Land Rover Defender 110, along with 75 grand prizes including the latest iPhone 16 models, Samsung Galaxy S25 smartphones, and 50 grams of gold. Further enhancing the excitement, the campaign also features over guaranteed scratch-and-win prizes, reinforcing the powerful tagline: Everyone is a Winner. This grand promotion is made available in all leading hyper/supermarkets in Oman including Lulu, Nesto, Hypermax, TSC etc.

Commenting on the initiative, Mr. Murali Sundar, CEO of NDC, stated, “At Bahar, our goal has always been to enrich the lives of our customers, not only through the superior quality of our products but by delivering meaningful value through every brand interaction. Our focus remains on cultivating trust, staying relevant to evolving needs, and building long-term loyalty. Campaigns like these reflect our customer-centric philosophy and reaffirm our position as a brand that grows with the communities we proudly serve.”

Echoing the sentiment, Mr. Anish Kumar, Head of Sales and Marketing at NDC, added, “This campaign goes beyond a conventional promotion; it demonstrates the deep appreciation we have for our customers’ continued trust in Bahar. We have developed this campaign to ensure that our customers experience both tangible value and a sense of shared celebration. It reinforces our continued effort to remain present in the lives of millions of families across the Sultanate and GCC”

As a 100% Omani brand, Bahar continues to lead the market with its superior-quality home and personal care products. Backed by a legacy of innovation, strong market insight, and an agile approach to consumer trends, the brand remains committed to driving sustainable growth and creating differentiated value. Through continuous product enhancement and purposeful brand initiatives, Bahar maintains its standing as a trusted name in Oman’s fast-moving consumer goods sector.