WASHINGTON : Directed by Joseph Kosinski, F1 has become an instant global phenomenon. With $55.6 million earned in its North American debut and a total of $144 million globally during its opening weekend alone, the film exceeded all industry projections. As of now, it has grossed $293 million worldwide, with $60 million of that coming from IMAX screenings—a clear indication of fans’ desire for the full-throttle cinematic experience.

The movie’s performance surpasses Apple’s previous box office heavyweights, including Ridley Scott’s Napoleon ($221M) and Martin Scorsese’s Killers of the Flower Moon ($158M), cementing F1 as the crown jewel of Apple’s film portfolio.

Part of the film’s success is credited to its unprecedented access to real Formula 1 race weekends. Filmed at actual Grand Prix locations like Silverstone and the Las Vegas street circuit, the production team was granted a level of immersion rarely seen in sports dramas. This authenticity, combined with star power from Pitt and co-star Damson Idris alongside cameos from real-life F1 legends like Max Verstappen and Carlos Sainz, gave audiences a Drive to Survive–style thrill in feature film format.

Critically acclaimed and backed by a powerhouse marketing campaign, F1 has yet to begin streaming—meaning its revenue journey is far from over. While the film reportedly cost between $200 million and $300 million to produce, its trajectory signals potential profitability and a new lane of success for Apple in the entertainment race.

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