MUSCAT : Chaired by His Highness Sayyid Marwan bin Turki Al Said, Governor of Dhofar, the meeting aimed to ensure unified efforts across sectors for a successful and elevated tourist experience.
The strategic meeting was attended by key dignitaries, including His Excellency Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, and His Excellency Dr. Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality. His Highness Sayyid Asa’id bin Sa’id Al Qasimi underscored the importance of collective readiness and cross-sectoral coordination to deliver an “ideal and efficient” Khareef season that meets public expectations and boosts tourism.
Dhofar Municipality presented a detailed visual briefing outlining its service enhancement plans, particularly focusing on areas such as internal road improvements, traffic management, monitoring mechanisms, and event site readiness across various wilayats. The plan also reflected on the lessons learned from the previous season’s performance.
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The Royal Oman Police’s Dhofar Command shared its traffic and security strategy, which includes managing congestion in high-traffic zones, setting up security checkpoints, and implementing rescue protocols to ensure public safety.
In terms of media coverage, the Directorate General of Information showcased its media roadmap which includes a lineup of television and radio shows, news features, and extensive social media content to promote the Khareef season to both local and international audiences.
Readiness assessments of Salalah Airport operations, health and ambulance services, accommodation capacity, and heritage tourism infrastructure were also reviewed, along with critical utilities such as water, electricity, and telecommunications in key areas expected to see a spike in demand.
The comprehensive session brought together governors and representatives from both government bodies and private entities to reinforce Dhofar’s position as a prime monsoon destination, with plans already underway to deliver a memorable and well-organized Khareef 2025 season.
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