MUSCAT : H.E. Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, will lead the Omani delegation to WTM London, which is expected to attract over 4,000 exhibitors from 185 countries and 43,000 visitors.

Oman’s participation aligns with its ongoing efforts to boost its status as a sought-after tourist destination. The Sultanate aims to showcase its diverse tourism assets, which encompass breathtaking natural landscapes, a rich cultural heritage, and unique experiences. The Omani pavilion at the exhibition is expected to draw significant attention, featuring 32 tourism establishments and hotel facilities, along with strategic partners like Omran Group, Oman Air, Oman Airports, and the National Museum.

The Ministry of Heritage and Tourism intends to highlight its vision for sustainable tourism while presenting new initiatives and investment opportunities within the sector. The exhibition will facilitate direct meetings between Omani tourism companies and their global counterparts, fostering new agreements and partnerships aimed at increasing visitor numbers and investments in Oman.

In addition to the exhibition, WTM 2024 will host a series of conferences and panel discussions focusing on the latest trends in the global tourism sector, including digital innovations and sustainable travel experiences. This initiative underscores Oman’s commitment to adapting to the evolving landscape of international tourism while promoting its rich cultural offerings.

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